Site Merchandising and Digital Content Manager
1 week geleden
About TOMS
TOMS is a socially responsible brand that believes in making a positive impact on the world. We are committed to improving lives through our business practices, and we're looking for a skilled professional to join our team as a Site Merchandising and Digital Content Manager.
In this role, you will be responsible for growing our e-commerce business, improving the customer experience, managing digital merchandising, and maintaining technology plans. You will also be expected to generate data-driven market insights and manage relationships with partners.
Key Responsibilities
1. Digital Merchandising (40%):
- Develop and execute the product assortment strategy to maximize sales, customer acquisition, and retention.
- Curate our EMEA stores through online merchandising, optimizing every page of their site to ensure content, trading, and marketing campaigns are delivered on time and in line with our strategic vision.
- Create a strategic merch plan for our website to drive sales targets, using KPIs to drive informed decisions.
- Collaborate with buying, merch planning, digital marketing, content, and UX teams to execute the merchandising strategy and increase the performance of online metrics.
- Own the seasonal product planning, E-com stock management, weekly x-functional calendar from an e-Biz perspective. Ensure that all merchandising, marketing, and promotion deadlines are met.
- Lead the execution of digital fundamentals (images, product titles, product descriptions) and other Perfect Digital Store assets (Perfect product pages, shop-in-shop...).
- Strategically plan product collections, pages, content updates, and featured shops based on inventory needs and marketing priorities.
- Optimize navigation, collections, search, and homepage.
- Understand the merchandising and promotional levers and utilize this knowledge to create & execute the site merchandising plan across different markets.
- Understand the effectiveness of the merchandising real estate and monitor performance of assigned product category daily.
- Advise with sell in and give input from a merchandise perspective, based on data, trends, and performance.
2. Content and Campaign Management (30%):
- Onsite content and campaign activation on all our EMEA sites; TOMS.COM/NL, TOMS.COM/DE, TOMS.COM/FR & TOMS.COM/UK. Accountable for seamless site user experience and has a clear understanding of onsite consumer behavior, with the aim of driving sales and conversion within these markets.
- Regular reporting on website performance and customer experience metrics-optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth.
- Daily reporting for web performance-tracking all major KPIs to plan.
3. SEO, Analysis, and Optimizations (30%):
- Conduct SEO analyses and enhance strategy regarding products and categories.
- Measure and optimize merchandising and activation impact.
- Maintain an accurate awareness & make decision based on business context, including customer intent, competitive pressures, and internal variables (i.e. branding objectives, stock position, pricing, deliveries, site performance, etc.).
- Conduct analysis and utilize data to guide ongoing improvements to merchandise presentation and performance.
- Track and optimize onsite search.
What You Bring
- Strong analytical skills and a deep understanding of e-commerce product management.
- Strong commercial acumen, data passionate, great attention to detail.
- Excellent organizational, multi-tasking, and project management skills required.
- Strong ability to work as a team player or individually to achieve set requirements.
- Strong relationship skills and be confident in communicating at all levels.
- Use sound judgment in decision making with results-driven orientation.
- Creative, problem-solving, and results-driven mindset.
- An adaptable, iterative thinker who is constantly learning.
- Curious, innovative, and confident in your abilities to drive change.
- Intrinsic motivation to improve lives through business.
- Don't mind occasional flexible hours to align with the US team.
What We Give
- An annual bonus based on the company's performance.
- Hybrid working, 2 days in the office.
- 25 days holiday (based on fulltime).
- International environment.
- 4 free pairs of shoes per year.
- Employee Discount on all of our products plus discounts on partnering businesses.
- Opportunities to volunteer with Impact Partners and Community Organizations.
- Mental health support: partnering with OpenUp.
TOMS is an Equal Employment Opportunity, committed to intentional anti-racism in all areas and will consider all qualified applicants. Our diverse backgrounds, perspectives, identities, and talents help us thrive.
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