Product Marketing Strategist

2 weken geleden

Utrecht, Utrecht, Nederland SurePay Voltijd
Senior Product Marketeer

We are seeking a highly skilled Senior Product Marketeer to join our team at Sure Pay. As a key member of our marketing department, you will play a crucial role in driving the success of our product launches and go-to-market strategies.

Key Responsibilities:
  • Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products and services, ensuring alignment with business objectives and target audiences.
  • Product Launches: Lead the development and execution of product launches, coordinating across teams to ensure smooth and impactful rollouts.
  • Campaign Development: Design and manage targeted marketing campaigns to raise awareness, generate leads, and drive adoption of Sure Pay's products.
  • Content Creation: Develop product-specific content such as case studies, whitepapers, blogs, webinars, and presentations that demonstrate product value and thought leadership.
  • Market Research & Positioning: Conduct market research to understand customer needs, competitive landscape, and regulatory environments, ensuring Sure Pay products are positioned effectively.
  • Collaboration: Work closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure cohesive messaging and product alignment.
  • Campaign Analysis: Track and analyze the performance of marketing campaigns, optimizing for maximum impact and ROI.
Requirements:
  • Experience: 5+ years in product marketing, preferably in fintech, payments, or fraud prevention, with a proven track record of successful product launches.
  • In-depth Product Knowledge: Strong understanding of payment systems, fraud prevention solutions, and regulatory environments, with the ability to communicate product value effectively.
  • Content & Campaign Expertise: Skilled in creating engaging content and managing end-to-end marketing campaigns.
  • Analytical Skills: Ability to use data and insights to refine marketing strategies and demonstrate measurable impact.
  • Communication: Exceptional written and verbal communication skills in English, with the ability to translate complex concepts into clear and compelling narratives.
  • Team Player: A collaborative spirit who thrives in cross-functional environments, working with Product, Sales, and Customer Success teams.
About Sure Pay:

Sure Pay is a fintech/regtech SaaS company with a mission to prevent fraud and misdirected payments. Our team of 70 employees from 20+ nationalities work every day to make payments safer, more secure, and more personal. We're proud of our highly rated company culture and atmosphere, which we work hard to maintain.

We work with nearly all banks in the Netherlands and over 300 organizations and are expanding further in the EU. Our product is widely recognized in the Netherlands and UK through banking apps and our customer portal, with a small green check mark indicating it's safe to move forward with a transfer.

Join us and be part of a company that thrives on solving real-world problems through innovative solutions. We offer a fulfilling position where you're given freedom, flexibility, and autonomy on how you do your job. We have a flat structure where everyone is accessible and approachable. We work hybrid, asking our employees to come to our office in Utrecht at least once a week.

We offer a great company culture, a pension plan to take care of you later, and of course a competitive salary, 8% holiday allowance, and Apple hardware needed for your job (Macbook Pro, iPhone, etc.).

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