Paid Advertising Manager

2 maanden geleden


Amsterdam, Noord-Holland, Nederland Ring of Security B.V. Voltijd
About the Role

We are seeking a highly skilled Performance Marketing Lead to join our team at Ring of Security B.V. as a key member of our marketing function. The successful candidate will be responsible for developing and implementing comprehensive digital channel roadmaps aligned with our overall marketing objectives.

Key Responsibilities
  • Digital Channel Roadmaps:
    • Take a leadership role in developing and implementing comprehensive digital channel roadmaps aligned with overall marketing objectives.
    • Partner with cross-functional global teams to align digital marketing strategies for compelling results at scale.
    • Drive the integration of paid social, paid search, and display advertising into a cohesive, cross-channel approach.
    • Oversee our current in-housing digital media efforts across Google Ads (paid search, Shopping, Display), with a view to analysing our digital media operations and to optimise where appropriate, to drive improved performance.
    • Collaborate with internal teams to establish and refine processes for efficient in-platform execution & reporting.
    • Provide guidance, mentorship, and fostering a collaborative and innovative work environment for a direct team member (in-platform specialist).
    • Ensure achievement of key performance indicators (KPIs) and strategic objectives are met.
  • Execution and Optimisation:
    • Directly able to support the team with in-platform questions for key channels, staying up-to-date with industry best practices and platform updates.
    • Implement optimisation strategies based on performance data, ensuring continuous improvement and efficiency.
  • Measurement & Media Technology:
    • Take ownership on performance marketing data infrastructure, cross-channel measurement, data aggregation & visualisation process
    • Manage and evaluate media technology solutions, staying abreast of industry trends and emerging tools.
  • Attribution Models:
    • Demonstrate a strong understanding of attribution models and Marketing Mix Modeling (MMM) methodologies.
    • Apply this understanding to assess the effectiveness of marketing campaigns and guide strategic decision-making.
Requirements
  • Experience in professional non-internship marketing
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience communicating results to senior leadership
  • Experience using Microsoft Excel to manipulate and analyze data
Preferred Qualifications
  • Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
  • Experience with Salesforce and Tableau


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