PR Manager

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About the Department:

The Marketing and Public Relations Department within BYD Europe is responsible for developing and implementing tailored marketing and PR-strategies specific to the European region and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market. 

As Senior PR Manager you will: Report directly to the Marketing & Public Relations Department Director. The Senior PR Manager is responsible to build the brand internal communication for BYD Europe, initiate activities, closely observe and monitor opinions and build solid relationships with various stakeholders and collaborate in close corporation with BYD HQ in China, and BYD PR team in Europe.

 Key Responsibilities:

• Responsible for the corporate development, planning, and management of internal communication for the BYD Manufacturing Site within BYD Europe.
• In charge of the process control and effectiveness of the communication plan, in line with BYD HQ in China, the European Marketing and the PR Team in the Netherlands.
• Create and maintain a favorable public image for BYD Management by communicating programs, accomplishments, or points of view. 
• Establish and maintain relationships with internal stakeholders within the whole BYD-organization. 
• Ensure that projects are completed on time and to the required quality standards. Collaborate with other departments and stakeholders to ensure that business needs are being met. 
• Evaluate and summarize the effect of PR campaigns in cooperation with the local PR team in the Netherlands. 
• Actively engage and Collaborate on any European event or activity as needed.
• According to the brand plan to develop relevant PR communication program and monitor and optimize the implementation of the landing. 
• Monitor public opinion, conduct early warning of crisis public relations, and respond to and solve the crisis in a timely and effective manner when an urgent public relations crisis occurs. 
• Internal communication BYD HQ, BYD EU, BYD Hungary. 
• Communication plan together with Marketing Manager in the Netherlands. 
• Select NGOs to work with and implement public welfare projects to promote good relations with the residents and other stakeholders. 
• Initiating factory tours for stakeholders, media, representatives, giving corporate speeches. 
• Be a brand Ambassador and work always with the Customer in mind.
  

Key Results:

• Commercial and funnel management metrics. 
• Brand Awareness & Positioning. 
• Stakeholder Satisfaction. 
• Customer engagement level. 
• Media publicity level.
  

Your profile: 

• University Degree in Public Relations, Corporate Communication, Journalism, Marketing, Sales, or commercial disciplines.
• Solid Experience in Automotive industry or Branded Public Relations field.
• 8 - 10+ years of experience in roles related PR & Communication management in Automotive business.
• Excellent Digital Tools knowledge.
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open minded.
• Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
• Effective and eloquent communicator in English and Chinese (other languages would be a plus).
• Connected with our Mission and a more sustainable Future.
  

We offer: 

• Job in a fast-developing company which embodies sustainable and forward-thinking technology.
• Performance and experience based competitive remuneration, commuting allowance.
• Team building events and employee learning opportunities. 

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team