Trade-marketing & Brand Manager Lavazza Benelux

6 dagen geleden

Amsterdam, Nederland Lavazza Voltijd

**About Lavazza**:
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world’s most important coffee roasters, the Group reported in 2023 revenues of EUR 3.1 billion and now operates in more than 140 countries through its subsidiaries and distributors, with 70% of revenues generated abroad and a total of over 5,000 employees. Thanks to its strong global brand reputation, the Lavazza brand is ranked among the top-100 in the RepTrak 2024.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.

**What you’ll be doing**:
**Key Responsibilities**:

- Support the development & execution of the Benelux marketing & sales strategy.
- Monitor Lavazza market and business performance (incl. Nielsen, GfK, internal financial & sales metrics). You will develop and frequently update market & sales performance dashboards to be shared internally and with distributors and presented in business meetings.
- To support the Benelux marketing & strategy manager with ad-hoc analysis as input for strategy definition, optimizing the marketing and sales execution and brand P&L optimization.
- To be the owner of the retail and e-commerce trade-marketing plan building & execution. You will develop and roll-out the in-store visibility in coordination with Lavazza HQ and our retail distributors.
- To prepare retail category analysis and develop compelling selling stories & presentations to be presented to retailers.
- To manage the NPD and re-launch process for the retail and foodservice channel: from defining the business case to building the proper marketing & sales support and monitoring the sales & market performance.
- To take ownership of the digital communication planning and execution for both B2C and B2B foodservice. This includes the management of our digital & social platforms and to develop and execute digital campaigns in close collaboration with your HQ colleagues in Turin, the digital marketing team at our foodservice distributor and external social/digital agencies.
- Work closely with our distributors to ensure flawless execution of the trade-marketing plans and share insights and recommendations to build together the Lavazza retail business.
- Work closely with cross-functional partners in the Benelux and Italian Headquarters in Turin.

**Job Specifications/Qualifications**
- Bachelor/WO Master degree, ideally Marketing or related business field
- Min. 5 years FMCG work experience in a trade-marketing, sales and/or marketing with a strong analytical foot print
- Strong analytical skills are a must-have: demonstrated ability to translate data into insights and actionable plans
- Positivity, grit, entrepreneurial spirit
- Solution-oriented team player, good cultural sensitivity
- Language skills: fluency in English and Dutch

**What we offer**
- Working in a family company with passion for coffee & quality and a strong sustainability roadmap
- An international and dynamic working culture
- Full-time contract
- 25 holidays per annum

**Location**:

- You will be working from our office at the Amsterdam South Axis (right next to Amsterdam South station), combined with smart working.
- In addition: around 20% travel required.

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