Director of User Acquisition and Growth

About Roamless
The origin story of Roamless is one that will be familiar to many: we saw something broken and we decided to fix it for good.
‍We all travel. We all need to stay connected. And we all hate roaming charges. Existing alternatives were clunky, expensive, and unreliable — so we built something better. We made it easy, reliable and affordable for travellers to get connected and stay connected as they roam the world. 
Our truly global mobile connectivity service is up to 90% cheaper than traditional roaming. With one eSIM, you get instant, reliable data anywhere in the world. No SIM swaps, no hunting for Wi-Fi, no choosing countries or data packs. Your balance never expires, so you can use it across trips with zero hidden fees or expiration dates.
In just 3 years, we've grown 4-5x Year on Year and have been trusted by +1M users who overall rate us 4.6 on Trustpilot.
Hiring globally and fully remote, we're a team of 50 and we're planning to grow to 100+ in the next ~18 months.
About the role
Roamless is one of those rare companies that hit 1M+ users and 5x YoY growth before building a proper growth machine. That means you're not inheriting someone else's playbook — you're writing the first real one.
Our channel mix works, but it's nowhere near optimized. You'll take over a system that's begging for scale, experimentation, structure, and explosive efficiency. This isn't a "manage agencies and tweak CAC" type of role. In this role, you'll build the global acquisition engine for a product used every single day in airports, taxis, and hotels across 200+ destinations.
You'll lead performance, influencers, affiliates, organic growth, creative testing, corridor economics — all of it. And every % improvement you drive will visibly move the entire company. If you want a role where your work actually matters, where the growth graph already points up but hasn't yet been engineered — this is that role.
Key Responsibilities
Strategic Growth Leadership:Develop and execute a comprehensive global growth strategy encompassing user acquisition, retention, organic growth strategies and AI-driven optimizations.Lead high-performance growth teams, setting clear KPIs and benchmarks to measure success and optimize results. User Acquisition & Retention:Implement and oversee multi-channel user acquisition strategies, including paid media, alternative ad networks, SEO, ASO, content marketing, influencer partnerships, and referral programs.Leverage data-driven insights to enhance customer retention, predict lifetime value (LTV), reduce churn, and improve customer acquisition costs (CAC). Market Expansion:Identify and lead entry into new geographical markets and verticals, ensuring culturally relevant and effective growth strategies.Build strategic partnerships and alliances to accelerate Roamless's market presence and visibility globally. Performance & Analytics:Establish robust growth analytics frameworks to measure channel effectiveness, including predictive modeling for LTV, and inform data-driven decisions.Champion an experimentation and optimization culture, using rigorous A/B testing and analytics to refine strategies. MarTech Integrations & Technical Expertise:Oversee integration and effective utilization of MarTech solutions, including Adjust, AppsFlyer, Firebase, and Google Analytics 4 (GA4).Ensure accurate tracking, attribution, and data integration across all growth channels and platforms. Cross-Functional Collaboration:Work closely with Product, Marketing, CRM, Partnerships, and Data teams to ensure alignment and integration of growth strategies.Facilitate collaboration across teams to enhance user experience, engagement, and overall product adoption. Industry Insights & Trends:Stay abreast of industry trends, competitor strategies, and emerging technologies to maintain Roamless's competitive edge.Continuously adapt and evolve growth strategies to anticipate market shifts and user expectations.
About you
We're looking for a seasoned growth expert with over 10 years' experience scaling app-based businesses from inception to millions of users across diverse industries and regions. Your strategic vision, leadership skills, and hands-on approach will be pivotal in driving Roamless's exponential growth and market dominance.
Experience. At least 10 years experience successfully scaling B2C digital and app-based businesses, with at least 4 in strategic growth leadership roles. Ideally within hybrid or operationally complex categories (travel, mobility, telecom, fintech, connectivity, marketplaces) where regulation, pricing, and physical-world constraints shape growth.Global outlook. Experience scaling a product with a global user base and familiarity with the localization complexities that this entails, including adapting strategies to markets with different economics, regulations, channels, and customer behaviors.Industry Versatility. Demonstrated success in diverse industries; experience within the travel technology sector is a significant advantage, especially in environments with seasonality, cross-border journeys, international corridors, or trust-dependent purchase cycles.Strategic Mindset. Expertise in organic growth, AI-driven SEO, ASO, GEO optimizations, alternative advertising networks, influencer marketing, and strategic partnerships, with proven ownership of multi-channel growth beyond paid UA, including affiliates, lifecycle, CRM, and brand partnerships.Analytical Proficiency. Advanced analytical skills, proficient with analytics tools, predictive modeling for LTV, and performance measurement, including the ability to interpret market-specific unit economics and regulatory impacts.Technical Skills. Strong technical knowledge of MarTech tools including Adjust, AppsFlyer, Firebase, and Google Analytics 4 (GA4).Leadership & Communication. Excellent leadership capabilities, with experience building and mentoring diverse, high-performing teams, including cross-functional growth teams across performance, lifecycle, analytics, and product. Native-level fluency in English.
About the hiring manager
Hi, I'm Cagdas — Co-Founder and CMO at Roamless. My path here didn't start in a meeting room; it started in airports and hotel lobbies around the world, wrestling with roaming settings just to get through the basics of travel. I've spent my career building brands and growth engines across different industries, yet one thing always stood out: staying connected was confusing, unreliable, and far too expensive.
Why did travel connectivity still feel stuck in the past? I co-founded Roamless to help fix this this problem for good. And in just a few years — thanks to an exceptional team — we've reached 1M users and grown nearly 5x YoY. We're still small enough that every new teammate leaves a real fingerprint on the company's story. 
I'm looking for smart, curious, low-ego people who want to solve a problem the world has quietly accepted for too long. If you want to build something that makes travel simpler and more human, you'll feel at home at Roamless.
Why join Roamless now?
We have an ambitious goal: go beyond roaming and build an app that takes care of all your connectivity needs. Our competitors are creating a digital version of a solution that already exists. We're building a solution that will do to telecoms what Monzo and Revolut did to banking. And we're uniquely positioned to be able to build this — we have our own network infrastructure. Esim penetration is currently at 30%, but is projected to go up to 90% in the next 10 years. The opportunity for impact is big. 

Location
This is a fully remote role. We're ideally looking for someone based in Europe, or working in Europe-friendly time zone (eg. Dubai, South Africa). Full time role, permanent contract.
What we offer
Competitive salary Equity. By joining the company when the team is small, you're helping us set the foundations of our future success. We're asking you to come on an adventure, so if we find a treasure, we want you to get a piece. The hardware that you need to be most productive. Fully remote. The trust and flexiblity that come with a fully-remote set up. Innovative Environment. Be part of a cutting-edge company revolutionizing global connectivity for travelers. Global Impact. Lead growth initiatives that directly shape our market success and global brand recognition. Supportive Culture. Join a diverse and inclusive team committed to collaboration, innovation, and a human-first workplace.
We are building out our benefits package, this section will be updated soon with extra benefits such as learning and development budgets.

Roamless is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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