User Acquisition Manager

Amsterdam, Netherlands | Growth | Full-time

Not your everyday company

Lemonade completely reinvented how insurance works. As a customer-centric tech company, we created an insurance experience that is smart, instant, and delightful.

At Lemonade, you'll be working with a group of like-minded makers, who get a kick out of moving fast and delivering great products. We surround ourselves with some of the smartest, most motivated, creative people who are filled with positive energy and good karma.

Unlike most publicly traded companies, we're nimble and efficient. We take pride in the fact that we still think and operate like a startup. We don't care much about titles and hierarchy and instead focus on innovation, bold moves, and challenging the status quo.

We're built as a lean, data-driven organization that relies on a common understating of objectives and goals to provide teams with autonomy and ownership. We don't like spending our days in meetings and we skip committees altogether. At Lemonade, there's no such thing as going over someone's head. We have zero tolerance for bureaucracy, office politics, and lean-back personalities.

As a Public Benefit Corporation and a certified B-Corp, we deliver environmental and social impact using our products and tech. Through our Giveback program, we partner with organizations such as the ACLU, New Story, The Humane Society, Malala Fund, American Red Cross, , charity: water, and dozens of others, and have donated millions towards reforestation, education, animal rights, LGBTQ+ causes, access to water, and more.

Awarded 'best workplace'

Best Workplace and Best-Led Company by Inc. Magazine

"World Changing" by Fast Company

Recognized as a World Changing Idea by Fast Company Magazine

Ranked #1 Home insurance in America

Won best renters and homeowners insurance in America by US News, and others

Best Pet Insurance in America

Rated "Best Overall Pet Insurance" by Better Homes & Gardens

Rated 4.9 on the App Store

Among the highest rated apps of all time

What you're applying for

We're looking for a highly analytical, detail-oriented User Acquisition Manager to join our Paid Acquisition team.

You'll strategise, execute, and optimise global campaigns, and play an important role in leveraging cutting-edge technology and data science models to aid sophisticated optimisation efforts and proper budget allocation.

• Manage and optimise global campaigns with a large budget, end-to-end
• Monitor campaign performance, conduct regular data analysis, and provide actionable insights to optimise performance and drive continuous improvement
• Own measurement and reporting for your campaigns
• Stay up to date with industry trends, new advertising platforms, and emerging technologies in order to identify and leverage growth opportunities
• Collaborate with cross-functional teams, including Growth, Creative and Analytics, to ensure alignment and synergy across all marketing efforts

• 3+ years of experience in PPC, managing global, large-scale B2C campaigns focused on the Google ecosystem (with budgets of $500K+/mo)
• Experience with social/video platforms is an advantage
• Strong analytical skills and ability to leverage data-driven insights to optimise campaign performance.
• Proven track record of delivering consistent results
• Ability to adapt to a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• A talent for thinking strategically about complex issues
• Ability to work in an office environment a minimum of 3 days a week
• Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture

Things to know…

Lemonade is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.