Promotions Marketing Manager II

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it's from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

As a Promotions Marketing Manager II, you will lead the strategy, design, and execution of large-scale consumer promotions that fuel Instacart's growth and customer engagement. You will collaborate within Growth Marketing and across Product, Finance, Marketing Analytics, Data Science, and Consumer Marketing to design impactful incentive programs that drive business outcomes and innovation.

You will balance strategic thinking with analytical rigor, integrating AI-driven insights and new ways of working to optimize campaign performance and foster scalable, efficient solutions. This role requires both a creative problem solver and a data-driven leader who thrives in a fast-paced, ambiguous environment.

The Incentives & Promotions Marketing Team is a key driver of Instacart's growth, delivering a unified vision for promotional strategy across the company. The team leads consumer-facing incentive programs that extend across channels—including in-app placements, CRM, and paid media—supporting major seasonal events, partnerships, and cross-functional strategic initiatives.

About the Job

• Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success. 
• Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines.
• Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes.
• Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms.
• Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation.
• Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams.
• Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions.
• Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment.

About You

Minimum Qualifications

• 5+ years in marketing strategy, management consulting, incentives/promotions, lifecycle marketing, CRM, or analytics.
• Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions.
• Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity.
• Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention.
• Strong relationship-building and influence skills across cross-functional stakeholders.
• Ownership mentality and ability to lead initiatives with limited direction.
• Excellent organizational and project management skills across multiple concurrent priorities.
• Bachelor's degree in Marketing, Business, or related field.

Preferred Qualifications

• Previous experience with coupons and/or incentives or e-Commerce 
• Experience with SQL and or Mode, or other visualization tools 
• MBA or advanced degree in Marketing or Analytics

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.