Freelance Senior Consumer Marketing Manager

• Please provide a CV and motivation letter in English

Job description: Consumer Marketing Manager bij Philips

• Oversees the entire E2E lifecycle management process to align with business strategies, market demands, and future portfolio changes.
• Reviews and finalizes value propositions and approves business cases to effectively communicate the benefits and justify investments, ensuring alignment with strategic objectives and supporting decision-making processes.
• Defines and manages the product roadmap and development lifecycle from concept to launch using Product Development Lifecycle Management (PDLM) frameworks, ensures timely delivery, cost-performance balance, financial viability, etc. oversees market readiness, and ensures the completion of deliverables such as feature descriptions, value propositions, and costing materials.
• Owns the development and execution of the claims roadmap by collaborating with cross-functional teams to prioritize validated claims based on market trends and regulatory requirements, while continuously optimizing the strategy through analysis of competitor activity, customer insights, and compliance needs.
• Builds and manages relationships with key opinion leaders (KOLs) to align their insights and advocacy with product strategy, driving engagement through advisory boards and educational initiatives to enhance product credibility, market influence, and thought leadership while measuring impact on market adoption and positioning.
• Drives product launch plans and supports regional local launch plans by assisting in the creation of local go-to-market strategies and collaborating with multiple cross-functional stakeholders to ensure cohesive and effective market entry.
• Guides and drives new product development from inception to final release, ensures optimal performance and pricing for target market segments, interacts with Innovation, R&D, design agencies, manufacturing units, suppliers, marketing management, communication teams, and international sales, and serves as a core team member in PRP/PDML from Marketing.
• Is accountable for business case development & realization, accountable for commercial, IB, and technical simplicity and is accountable for developing claims (clinical, economic, technical etc) ambition, roadmaps and plans, all in partnership with key stakeholders.
• Guides and supports regional marketing and sales teams as a subject matter expert with extensive product and market knowledge, providing strategic insights, training, and resources to enhance their effectiveness and align marketing initiatives with sales goals.
• Works under limited supervision, helps manage KOLs, formulating detailed claims roadmaps for portfolio, product, and professional service offerings, steering development and marketing efforts to capitalize on market opportunities aligned with Annual Operating Plan objectives.
• Optimizes product strategies by working closely with regional centers of excellence to enhance profitability and increase market penetration through targeted collaboration and strategic alignment.
• Ensure adherence to the guidelines outlined in the Product Development Lifecycle Management (PDLM) plans, maintaining compliance with established processes and standards throughout the product development and management stages.
• Defines and aligns upstream marketing strategies and enablers for products/solutions with key global markets to ensure cohesive and effective market positioning. Facilitates strategic planning over the short-to-mid-term by integrating short-term and long-term objectives with PLDM frameworks to achieve Key Performance Indicators (KPIs) and business goals.
• Analyzes market trends, competition, and segment technologies at an enterprise level to ensure the portfolio meets market needs and expectations, while developing and maintaining customer segmentation requirements based on global market insights and supported by Market Intelligence.
• Oversees and provides expert guidance on developing testing protocols by supporting the design, implementation, and refinement of procedures to ensure accurate and reliable evaluation of processes, products, or systems.

Job Requirements

• A completed Master's degree in Business Administration, Marketing, or related fields with an excellent academic track record (an MBA is an extra asset).
• A minimum of 8 years of experience in a (preferably matrixed) international business environment in the field of consumer marketing or product management (experience with personal care products is a plus).
• Experience with product development and product launches from start to finish.
• Experience with translating market research and shopper insights into product concepts and new propositions.
• Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple and diverse markets.
• Highly entrepreneurial; both analytical and hands-on in driving business growth (result-oriented).
• Ability to think creatively whilst being firm enough to make, and act upon, clear decisions.
• Excellent communication skills, with the ability to work with people of different seniority and backgrounds, informing, influencing, convincing, presenting, and managing projects.
• Business fluency in English (written & verbal) and one other language as an advantage.