CRO Sr. Specialist CRO Sr. Specialist

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

The CRO Senior Professional drives conversion growth through deep data analysis, customer insights, and continuous onsite optimization. This role owns KPI reporting, funnel analysis, and agency coordination, turning data into clear, actionable recommendations across teams. They identify issues, uncover growth opportunities, and support fast, informed decision-making.

Operating autonomously, they partner with Content & Site Merchandising, Digital Marketing, Digital Product to ensure insights lead to measurable improvements. The role is based in Amsterdam and reports to the CRO/UX Manager.

CRO Analysis & Insights

• Deliver clear, persuasive insights explaining performance drivers and required actions.
• Own all KPI reporting, funnel analysis, deep dives, and CRO dashboards.
• Connect insights across functions to drive aligned improvements.
• Diagnose funnel issues and propose solutions that impact business KPIs.
• Lead deep conversion analysis across CLP/PLP/PDP, ATC, Navigation, Checkout, and Order flow.
• Analyze traffic channels and diverse user journeys.
• Interpret consumer feedback (NPS, complaints, onsite tools) to spot barriers and validate through data.
• Present insights as clear stories tied to business outcomes.
• Simplify complex data into actionable, commercial insights.

Onsite Optimization

• Identify UX/CRO gaps and propose customer-centric, commercially sound solutions.
• Support A/B tests and always-on optimizations across landing pages, navigation, PDP/PLP, and guidance tools.
• Recommend improvements to product presentation, USPs, and benefits.
• Suggest new filters, attributes, and naming structures based on analysis.

Feature Development & Collaboration

• Ensure clear communication with Digital Product & UI/UX teams by translating CRO needs into requirements.
• Influence stakeholders with data-backed narratives.
• Validate new features through data and feedback.
• Align with regional teams to share KPIs and insights.

Tooling, Partners & Agencies

• Manage external partners and ensure clear priorities and measurable outcomes.
• Coordinate agencies (reviews, guidance tools, product finders).
• Support onboarding and evaluation of new CRO tools and functionalities.

Process Ownership & CVR Accountability

• Improve CRO processes, remove blockers, and ensure insights land effectively.
• Standardize CVR reporting and clarify how conversion is analyzed year-round.
• Build scalable routines for analysis, engagement, and reporting.
• Strengthen relationships with key eCommerce, Content, and Digital Product stakeholders.

• Bachelor's/Master's in Business, Marketing, Analytics, or similar.
• 2–5 years in CRO, performance analysis, or digital analytics.
• Proven ability to analyze large datasets and translate findings into recommendations.
• Experience with analytics tools (Adobe/Google Analytics, Tableau).
• Experience with A/B testing, funnel analysis, onsite optimization.
• Strong Excel and PowerPoint skills with minimal supervision.
• Knowledge of product content best practices (filters, attributes, USPs).
• Experience in fast-paced international eCommerce teams.

Skills & Abilities

• Exceptional communicator able to turn data into compelling stories.
• Strong collaborator who builds trust and works cross-functionally.
• Proactive, process-improving mindset with strong CRO maturity understanding.
• Skilled in heatmaps, session recordings, discovery tools, and customer feedback analytics.
• Strong analytical, problem-solving, and prioritization abilities.
• Highly autonomous with a commercial mindset.
• Detail-oriented and comfortable influencing without authority.
• Fluent in English; other European languages are a plus.

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Work Schedule: Teammates are required to work on-site for 3 days per week. This will increase to 4 days per week beginning January 2026.

• No relocation provided

 €56,565.43-€70,706.79 EUR

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Important: Please note that due to the holiday season, there may be delays in our response times. We appreciate your patience and understanding during this festive period.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via

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