Growth Marketing Lead
2 weken geleden
Axual is entering an exciting new phase of European expansion, and we're looking for a Growth Marketing Lead to build and lead a performance-driven marketing function from the ground up.
If you love experimenting, testing, optimising, and turning insights into measurable pipeline results, this is your opportunity to make a direct impact on company growth.
What You Will OwnGrowth Strategy & Funnel Performance
Design and execute CRO experiments across website, landing pages, and lead flows
Build and optimize ABM journeys targeting key industries and decision-makers
Define and manage lead scoring models, lifecycle stages, and automation workflows in HubSpot
Campaigns & Performance Marketing
Run and continuously optimize paid media campaigns (LinkedIn, Google, Bing) with a focus on CAC efficiency and pipeline contribution
Align tightly with Sales to ensure campaigns drive quality and intent, not just volume
Partner with the Content Marketer to turn positioning and messaging into high-performing campaigns and assets
Automation, Analytics & Website Performance
Transform the website into a conversion-focused growth engine
Own HubSpot automation architecture, lead routing, and nurturing sequences
Build dashboards and performance reporting to improve pipeline velocity and conversion rates
Leadership & Execution
Collaborate cross-functionally with Sales and Product on GTM priorities and execution
Report directly to the CEO, owning pipeline growth and marketing performance
5+ years in B2B SaaS growth, demand generation, or performance marketing
Proven success running CRO experiments, optimising paid media, and driving pipeline-focused campaigns
Hands-on experience with HubSpot or equivalent CRM/marketing automation tools
Strong analytical mindset, comfortable with dashboards, metrics, and experimentation loops
Experience collaborating with Sales and Product to align growth initiatives with GTM motions
A leadership mindset: you love guiding others while staying hands-on and execution-driven
Nice to have:
Experience in data infrastructure, event streaming, integration, or iPaaS software
Familiarity with SEO, interactive demos, or product tour tooling
Fluency in Dutch (optional)
Why Join Axual?
Be part of a fast-growing European tech scale-up redefining real-time data streaming
Own both strategy and execution, full accountability, zero micromanagement
Work directly with the CEO and leadership team, shaping our go-to-market engine
Build a modern growth stack centred on experimentation, data, and automation
Collaborate with talented teams in Sales, Product, and Engineering
Work with leading enterprise customers in finance, energy, and government
Enjoy real decision-making power, measurable outcomes, and visible impact
Dedicated training and learning budget to grow your expertise
Hybrid and flexible working setup with autonomy to manage your own schedule
Great tools and resources, MacBook Pro, WFH budget, and premium tech stack
Vibrant, down-to-earth team culture, direct, collaborative, and growth-minded
If you're ready to design, optimize, and scale a B2B growth engine with full pipeline ownership, and want to see your work directly impact revenue, we'd love to meet you
Apply now and help power Axual's next phase of growth.
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