Customer Marketing Plan

About Samyang Foods Europe

Samyang Europe B.V. is the official European subsidiary of Samyang Foods, a renowned Korean producer of premium dried noodles and iconic K-food products. As the exclusive distributor of Samyang products in Europe, we bring the bold and authentic flavors of Korea to local markets. Our flagship product, the Buldak spicy noodle series, has captivated taste buds worldwide, making Samyang a household name for those who crave intense, unforgettable spice.

Job Overview

The
Customer Marketing Plan (CMP) Manager
plays a key role in translating brand strategy into best-in-class customer activation, working closely with the CMP Lead to plan, execute, and evaluate customer marketing activities across Europe.

The role focuses on building strong collaborations with key customers — particularly in the mainstream retail channel — to effectively activate Samyang brands at the point of sale, drive conversion, and ultimately contribute to joint business planning with priority retail partners.

This position requires strong trade marketing experience, operational excellence, and the ability to navigate a fast-paced, entrepreneurial environment.

Key Responsibilities

1. Customer Marketing Planning

2. Support the CMP Lead in building the annual Customer Marketing Plan across priority markets and accounts.

3. Localize global marketing plans into actionable customer-specific activation calendars.
4. Ensure alignment with brand strategy, sales priorities, and customers/retailers expectations.

5. Identify opportunities for category growth and visibility improvement within each retailer.

6. Customer Activation & Execution

7. Implement in-store and online customer activations, including POS materials, sampling programs, thematic displays, and seasonal campaigns.

8. Coordinate creation and delivery of customer-specific toolkits and sell-in materials.
9. Ensure consistent execution of promotions, new product introductions, and display programs.

10. Manage perfect store standards: visibility guidelines, planograms, shelf presence, and brand compliance.

11. Trade Marketing Excellence (Mainstream Channel Focus)

12. Develop activation solutions tailored for Mainstream retail across key EU markets (e.g., Carrefour, Tesco, Rewe, Albert Heijn, Sainsbury's).

13. Manage promotional plans: mechanics, performance tracking, compliance, and ROI analysis.
14. Partner with sales teams to strengthen customer relationships through impactful trade programs.

15. Identify opportunities to improve category share, pricing execution, and store-level impact.

16. Collaboration & Cross-Functional Alignment

17. Foster strong relationships with customer trade teams and retail marketing departments.

18. Work closely with Sales, Brand Marketing, Supply Chain, and external agencies and necessary vendors to ensure seamless campaign execution.
19. Develop supporting tools, processes and ways of working enabling higher level of collaboration across different stakeholders.
20. Collaborate with HQ Channel Trade Marketing Team to get needed support for CMP execution while providing continuous visibility on regional activities

21. Act as a key link between HQ (Korea) and European teams to adapt assets and guidelines for local customers.

22. Reporting, Tracking & ROI

23. Monitor promotion performance and shopper behaviour through customer and market data.

24. Conduct post-activity evaluations and share insights to improve future activations.
25. Develop and consolidate performance reports across specific KPI and pull out best practices for next round of planification
26. Maintain an updated database of customer marketing performance across accounts.

Key Requirements

Professional Experience

• 5 years of experience in Customer Marketing, Trade Marketing, Shopper Marketing, or Category Development, ideally in FMCG.
• Strong track record in working with Mainstream retail channels in Europe (mandatory).
• Experience executing POS activation, promotional planning, and perfect-store programmes.
• Familiarity with customer data sources (Nielsen, IRI, retailer portals).
• Experience in multicultural environments and/or working with Asian brands is an advantage.

Skills & Competencies

• Strong project management and executional discipline.
• Excellent communication and relationship-building with both internal and external stakeholders.
• Analytical mindset with experience tracking promotional and in-store KPIs.
• Ability to translate brand strategy into customer-level activation.
• Comfortable working in a fast-paced, entrepreneurial, and high-growth environment.
• Proactive, solutions-oriented, and highly collaborative.

What We Offer

• Opportunity to join a dynamic, high-growth brand shaping the future of Korean food culture in Europe.
• A multicultural environment with close collaboration between the European team (marketing, sales, SCM), Customers and Korean HQ.
• Room for career development in customer marketing, account management, or brand strategy.
• Competitive salary package with performance bonus.

Why Samyang Europe?

Joining Samyang Europe means contributing to a brand known for its innovation and high-quality standards. Be part of a dynamic, multicultural team that is going to build the Samyang brand in the different European markets.

Apply Today

If you are an ambitious young professional ready to take on this exciting challenge, we invite you to apply ) and become part of Samyang Europe's journey to provide exceptional products across Europe. Please submit your application and CV in English