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About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
The purpose of the Head of Commercial Insight is to support decision making and investment across the regional teams and global functions, providing data and insight to optimise performance and ROI.
As a Head of Commercial Insight you will
Assortment and Brand Architecture
- Support CCO and Global Marketing teams in the layout of the brand architecture and opportunities, underpinned by the commercial data and merchandising principles in regions
- Maintain the master data regarding assortment decisions and implications of NPD, with regional VM and commercial teams
- Recommend assortment changes with incoming NPD, in collaboration with the Product Portfolio team and Global VM, to standardise format assortments and drive VM plate bulk purchasing
- Process and update/approval guidelines for how regions request changes to assortment, to ensure consistency and control over assortment decisions
- In close collaboration with Product Portfolio, help deliver the recommendations on discontinuations across the assortment
Category, Product and Service Analysis
- ·Surface insights to support Global Category teams for service proposition and VM principles – ie blending skincare/complexion services, effectiveness of service spaces in stores, drive improvement of space utilisation in FSS/DS – recommendations for category spaces in stores (ie skincare endcaps), usage of C1 spaces across specialty
- Set and review global category and franchise targets including regional splits and reporting
- Working alongside FP&A and Data Science, evolve the RTN1 reporting tools, including integrating NPD forecasts and actuals into Looker
- Deliver a high level category, product and regional summary prior to each RTN1 to provide a global performance snapshot, highlighting areas of concern and celebration
- Anticipate reporting needs in RTN1 and FBR with incoming campaigns, ie specific reporting on cannibalisation and halo in franchise or adjacent categories, to provide learnings and insights to drive action within regions
- Drive NPD campaign profitability reviews including pre-launch business case and after action review, including full cost to business and within region impact
Media and Marketing Spend Effectiveness
- In collaboration with the Data Science team and the regional marketing teams, overlay the MMM data and agency insights to help drive sharper investment decisions based on robust consumer targeting and ROI
- Revive marketing dashboard and evolve to drive investment decisions and consolidated regional spend vs guardrails
Global Commercial Playbook and Toolkit
- Working with the People team and Finance, maintain visibility on retail vacancies and correlation in door level performance across all regions
- Alongside Global Reward, collate global commission proposition against competitors in each region to support analysis on best practice and evolution of incentivisation in each market. With Finance, create a tracker to review the rate of commission payment in each market to flag potential engagement issues from non-achievement
- Create and implement the global promotional guardrails, including value integration, TOA utilisation and approval process
- Standardisation of net sales forecasting methodology and centralised reporting of inventory, including evolution of SISO meetings, outputs and toolkit to review retail to net conversion
- Support Supply Chain in the collation and review of all initiatives to clear excess inventory
Reporting and Performance Reviews
- Delivery of all commercial content for FBR, Board presentations and Commercial Updates for ExCo
- NPD campaign wrap up and profitability analysis
- Forecast review presentations and analysis
- Ad hoc reporting as required
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page
