Segment Marketing Manager EMEA

3 maanden geleden

Duivendrecht, Nederland Allnex Voltijd

Position overview

In role of Segment Marketing Manager for EMEA region you will play a pivotal role in shaping our marketing strategy in EMEA region, leveraging market intelligence to inform decision-making and drive growth for a market segments. You will lead efforts to position ourselves as a thought leader and preferred partner within the coatings or other related special chemicals industry. 
Join us at allnex and lead the charge in shaping the future of B2B marketing within our industry. 
Apply now to embark on a rewarding career journey with us

Responsibilities

1. Market Intelligence and analysis:

Accelerate market intelligence (industry trends, customer needs, product line & technologies trends and value chain analysis) to identify growth opportunities. Monitor competitor activities and industry developments to stay ahead of market trends and challenge, set EMEA market indicators, trend, growth rate and size within segment.

2. Segment strategy:

Develop and execute regional EMEA segment strategy and marketing plan, in line with business objectives of allnex and 5 years strategic plan on global level, define and prioritize allnex’s areas where and how to win. Drive impactful marketing initiatives that foster strong relationships with our customer and beyond in the value chain delivering solutions and value.  Identify key marketing channels and tactics to engage target audiences effectively.

3. Positioning, messaging & content:

Develop and shape our positioning within the market segments. Provide compelling messaging and value propositions that address the (sub)segment, to support internal & external communication with Marcom, Digital, Sales and across functional teams.

4. Lead generation and nurturing:

Generate leads to attract and engage prospects through targeted campaigns, events, and content marketing initiatives throughout the sales funnel and optimize & integrate customer journey by persona. Work closely with sales teams to align marketing efforts with lead generation goals and support pipeline development.

5. Innovation management 

Identify and prioritize innovation to seed EMEA innovation pipeline.  Drive new product development toward “Sustainability and Green technology”. Manage a launch of innovation projects together with innovation teams in the region.

6. Cross-Functional Collaboration and Leadership:

Foster collaboration and alignment with sales, product development, and customer service teams to ensure a cohesive approach to B2B marketing. Provide leadership and guidance to marketing team members, fostering a culture of creativity, innovation, and continuous improvement & networks to end users.

Required skills and experience

Master's degree in Marketing, Business Administration, Economics or a related field. Proven experience in B2B marketing management, preferably within the coatings related industries or in chemicals & alternatives industries.  Strong analytical skills and the ability to translate market insights into actionable strategies and initiatives. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across cross-functional teams. Strategic thinker with a results-oriented mindset, capable of driving initiatives from concept to execution and delivering measurable results. Proficiency in marketing analytics tools, CRM systems and digital marketing platforms. Creative problem-solver with a passion for innovation and continuous learning.

We offer

We are proud to offer an international working experience with a tight-knit network of employees, making it easy to connect and learn from people all across our different functions. On top of that we are a truly innovative company with a strong team spirit, openness to new ideas, and great opportunities to grow and develop your career.

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