CRM Campaign Manager
5 maanden geleden
As the CRM Campaign Manager at Accell Group, you'll oversee and orchestrate multiple campaign sends across D2C and B2B, aiming to elevate customer engagement and loyalty in the long run and commercial KPIs in the short-run. This role demands a proactive and entrepreneurial mindset, where you'll have the autonomy to shape and execute strategies that directly impact our CRM success. Your tasks and responsibilities;
Campaign Strategy: Develop and execute comprehensive CRM campaign strategies aligned with business objectives, leveraging customer data and insights to drive personalized and impactful communications; Content Creation: Collaborate with marketing and creative teams to develop compelling content and messaging for CRM campaigns, ensuring alignment with brand guidelines, the marketing & trading calendars and customer preferences; Segmentation & Targeting: Utilize segmentation techniques to tailor campaigns for specific customer segments, optimizing relevance and effectiveness; End-to-End campaign management: Manage email marketing campaigns, and in the future more CRM channels, including campaign setup, deployment, and performance tracking as well as ongoing optimization; Testing roadmap: Own the testing agenda and ensure learnings are documented and implemented in an agile manner; CRM System experience (preferably Salesforce): Ensure that Salesforce features and innovation are used to amplify performance. We will invest in getting the CRM Campaign Manager up to speed in Salesforce; Performance Analysis: Monitor campaign performance metrics and KPIs, analyzing results to derive actionable insights and optimize future campaigns for maximum impact and ROI; Collaboration: Work closely with cross-functional teams, including marketing, sales, and IT, to align CRM strategies with broader organizational goals and initiatives.Your stakeholders
The Digital Marketing Team: you will be part of the digital marketing team and work closely together with the other channel specialists on cross-channel initiatives; The Branding Team: you will closely collaborate with the branding team in order to ensure the brand comes to live in all CRM communication; The B2B Marketing Team: You will work together wit the B2B Team in order to craft the communication plan for our dealers; The Salesforce Team: the Salesforce team will enable you with the right technological set-up to make the campaigns a success. We believe Cycling moves the world forward
Accell Group focuses on developing, producing, and marketing bicycles, parts and accessories in the middle and upper segment of the market. Cycling incredibly popular and the e-bike is rapidly conquering the world. Accell is growing and there is room to develop, so we want to invest even more in our people. Accell is market leader in Europe with well-known brands such as Batavus, KOGA, Sparta, Haibike, Winora, Raleigh, lapierre, Ghost and Van Nicholas. XLC is our brand for bicycle parts and accessories.
We believe that people have the power to change the world. We keep pushing ourselves to create high-quality, high performance, cutting-edge products driven by the continuous exchange of knowhow and craftmanship.
What do you bring
Bachelor’s or master’s degree in marketing, Business or related field; Proven experience (4 years) in email marketing, preferably in a similar industry or role; Knowledge of Salesforce Marketing Cloud; Highly analytical and number savvy, with in-depth experience using Salesforce, GA4, A/B testing tools and other technologies to drive actionable insights; Excellent problem-solving skills and ability to troubleshoot technical issues independently or collaboratively; Effective communication and project management skills, with the ability to work cross-functionally and coordinate dependencies with different teams; Adaptability and willingness to learn new technologies and methodologies in a fast-paced, dynamic environment.What we offer
The possibility to work partly remote; A good salary appropriate to your knowledge and experience; 28 vacation days based on fulltime employment; Travel allowance;Pleasant and informal working atmosphere; Plenty of individual learning and development opportunities; Home working allowance and flexible workhours; Attractive staff discount on bikes and bikes accessories and bike lease arrangement.
-
CRM Campaign Manager
1 maand geleden
Amsterdam, Noord-Holland, Nederland Accell Group VoltijdAbout the RoleWe are seeking a highly skilled CRM Campaign Manager to join our team at Accell Group. As a key member of our marketing team, you will be responsible for developing and executing comprehensive CRM campaign strategies that drive customer engagement and loyalty.Key ResponsibilitiesDevelop and execute campaign strategies aligned with business...
-
CRM Campaign Manager
1 maand geleden
Amsterdam, Noord-Holland, Nederland Accell Group VoltijdAbout the RoleWe are seeking a highly skilled CRM Campaign Manager to join our team at Accell Group. As a key member of our marketing team, you will be responsible for developing and executing comprehensive CRM campaign strategies that drive customer engagement and loyalty.Key ResponsibilitiesDevelop and execute campaign strategies aligned with business...
-
CRM Campaign Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Accell Group VoltijdAbout the RoleAs the CRM Campaign Manager at Accell Group, you will be responsible for overseeing and orchestrating multiple campaign sends across D2C and B2B, aiming to elevate customer engagement and loyalty in the long run and commercial KPIs in the short-run. This role demands a proactive and entrepreneurial mindset, where you will have the autonomy to...
-
CRM Campaign Manager
3 weken geleden
Amsterdam, Noord-Holland, Nederland Accell Group VoltijdAbout the RoleAs a CRM Campaign Manager at Accell Group, you will be responsible for developing and executing comprehensive CRM campaign strategies that drive customer engagement and loyalty. This role requires a proactive and entrepreneurial mindset, with the autonomy to shape and execute strategies that directly impact our CRM success.Your...
-
CRM Campaign Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Accell Group VoltijdAbout the RoleAs the CRM Campaign Manager at Accell Group, you will be responsible for overseeing and orchestrating multiple campaign sends across D2C and B2B, aiming to elevate customer engagement and loyalty in the long run and commercial KPIs in the short-run. This role demands a proactive and entrepreneurial mindset, where you will have the autonomy to...
-
CRM Campaign Manager
3 weken geleden
Amsterdam, Noord-Holland, Nederland Just Eat Takeaway VoltijdAbout this role:We are seeking a highly skilled CRM Manager to join our team at Just Eat Takeaway. As a key member of our marketing team, you will be responsible for developing and optimizing intelligent local campaigns and exciting content to drive customer purchase behavior and enhance customer lifetime value.Key responsibilities:Develop and execute...
-
CRM Campaigns Manager
1 maand geleden
Amsterdam, Noord-Holland, Nederland Ogilvy VoltijdJob Title: CRM Campaigns ManagerWe are seeking an experienced CRM Campaigns Manager to join our team at Ogilvy. As a key member of our marketing team, you will be responsible for managing and optimizing our clients' main CRM platform, primarily Salesforce Marketing Cloud, to ensure its full capabilities are leveraged to support business operations and...
-
CRM Campaign Manager
1 maand geleden
Amsterdam, Noord-Holland, Nederland Just Eat Takeaway VoltijdAbout this role:Key responsibilities:Develop and execute intelligent local campaigns to drive customer purchase behavior and enhance customer lifetime value.Optimize customer base segmentation to deliver personalized experiences and improve market relevance.Analyze data to gain insights and drive campaign performance.Design, execute, and evaluate new CRM...
-
CRM Campaign Manager
4 weken geleden
Amsterdam, Noord-Holland, Nederland Just Eat Takeaway VoltijdAbout this role:Key responsibilities:Develop and execute intelligent local campaigns to drive customer purchase behavior and enhance customer lifetime value.Optimize customer base segmentation to deliver personalized experiences and improve market relevance.Analyze data to gain insights and drive campaign performance.Design, execute, and evaluate new CRM...
-
CRM Campaign Strategist
2 weken geleden
Amsterdam, Noord-Holland, Nederland Just Eat Takeaway VoltijdAbout this role:As a CRM Manager at Just Eat Takeaway, you will be responsible for developing and optimizing intelligent local campaigns and exciting content to trigger our customers' purchase behavior and develop customer lifetime value.Key responsibilities:Develop and optimize local campaigns to drive customer engagement and loyalty.Analyze data to enhance...
-
CRM Campaigns Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Ogilvy VoltijdAbout the RoleWe are seeking a highly skilled CRM Campaigns Manager to join our team at Ogilvy. As a CRM Campaigns Manager, you will be responsible for managing and optimizing our clients' main CRM platform, primarily Salesforce Marketing Cloud, to ensure its full capabilities are leveraged to support business operations and strategic objectives.The ideal...
-
CRM Campaigns Specialist
1 maand geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdUnlock Your Potential at PVHAs a Specialist CRM Campaigns Sale, you will play a vital role in driving business growth and success for PVH, a leading global fashion company. Our CRM & Membership team is dedicated to building strong customer relationships and enhancing personalized member experiences.The RoleYou will be responsible for managing CRM campaign...
-
CRM Campaign Specialist
3 weken geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdUnlock Your Potential at PVHPVH is a global leader in the fashion industry, and we're looking for a talented CRM Campaign Specialist to join our team. As a key player in our Campaign Management team, you'll be responsible for executing campaigns from start to finish, connecting all the different parties involved.The RoleYou'll oversee marketing campaigns,...
-
CRM Campaigns Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Ogilvy VoltijdUnlock Your Potential as a CRM Campaigns ManagerWe are seeking an experienced CRM Campaigns Manager to join our team at Ogilvy. As a key member of our marketing team, you will be responsible for managing and optimizing our clients' main CRM platform, primarily Salesforce Marketing Cloud.Your primary focus will be on designing, building, and customizing email...
-
CRM Campaigns Specialist
2 weken geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdUnlock Your Potential at PVHBe part of a dynamic teamPVH is a global leader in the fashion industry, and we're looking for a talented CRM Campaigns Specialist to join our team. As a CRM Campaigns Specialist, you will play a crucial role in driving business growth and success through the execution of diverse campaigns, including seasonal sales and cyber...
-
CRM Campaigns Specialist
2 weken geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdUnlock Your Potential at PVHAs a CRM Campaigns Specialist, you will play a vital role in driving business growth and success for Calvin Klein. Your responsibilities will encompass the end-to-end execution of diverse campaigns, including Seasonal Sale campaigns and Cyber month, orchestrating various stakeholders. These projects involve creative and...
-
CRM Campaign Strategist
1 week geleden
Amsterdam, Noord-Holland, Nederland Just Eat Takeaway VoltijdAbout this role:Deliver exceptional customer experiences through strategic CRM campaigns.Develop and execute intelligent local campaigns to drive customer purchase behavior and enhance customer lifetime value.Optimize global customer base segmentation to provide personalized experiences.Design, execute, and evaluate new CRM campaigns, ensuring rigorous A/B...
-
CRM Campaign Specialist
4 weken geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdUnlock Your Potential at PVHAs a key player in our Campaign Management team, you will be responsible for executing CRM campaigns from start to finish, connecting all the different parties involved. With a focus on increasing consumer retention and engagement, you will work across various teams and collaborate with a diverse group of stakeholders across the...
-
CRM Campaign Specialist
2 weken geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdDesign Your Future at PVHAs a key player in the Campaign Management team, you will be responsible for executing CRM campaigns from start to finish, connecting all the different parties involved. Your focus will be on increasing consumer retention and engagement, with a strong emphasis on technical, creative, and data-related elements.The RoleOversee email...
-
CRM Campaigns Specialist
4 weken geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdJoin PVH as a CRM Campaigns SpecialistAt PVH, we're committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world.About the RoleWe're seeking a highly skilled CRM Campaigns...
