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Senior Director Digital Partner Commerce Europe

2 maanden geleden

Amsterdam, Nederland adidas Voltijd

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

 

We’ve been doing this for more than 85 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

Purpose & Overall Relevance for the Organisation:
  • Drive the digital development of the defined Key Account (KA) webshops in Europe, seeking to enhance our brand representation & ultimately grow digital net sales & market share
  • Develop & foster a digital first mindset across our wholesale organization, upskilling our teams by leveraging the expertise from the adidas Direct to Consumer eCom team and leading external partners (i.e. Google)
  • Lead a team of Digital Zone Leads across Europe, ensuring that the European DPC strategy is implemented in a consistent manner, tailoring to the local cluster needs where appropriate
  • Continuously assess the end-to-end commercial and operational go-to-market process, proposing how we can optimise our approach across the digital landscape, to ensure adidas continue to innovate & lead in this space
  • Drive sustainable, profitable growth through the adidas 3P Partner Program business model, which sits at the nexus of wholesale & DTC
  • Lead the closed group Partnership Marketing business model, seeking to drive relevant traffic to DTC channels

 

  • Grow the omni-channel Gift Card business across Europe, across all relevant channels
  • Input into & execute the Global Digital Partner Commerce (DPC) strategy, with a clear focus on the European market
  • Develop our online marketplace business across Europe and oversee the eMarketplace go-to-market strategy & execution across Europe for Digital Partner Commerce (DPC) – including all digital wholesale policies, terms & conditions
Key Responsibilities:
  • Continue to develop and implement a European wide Digital Partner Commerce  Strategy, acting as the Centre of Excellence
  • Work closely with the Global Digital Partner Commerce organization and implement the overall digital sales acceleration strategy to deliver our global  business targets
  • Develop effective collaboration and communication models across the EU market, focused on leadership across DTC & Wholesale as well as Global DPC
  • Drive and ensure digital multi-brand net sales achievement and excellence in execution for the   defined market targets
  • Drive the implementation of relevant local sales strategies and initiatives
  • Support the continued roll-out of the Partner Program business model, by achieving commercial ambitions and ensuring consistant/harmonized execution in the market according to the Global plan
  • Leverage existing tools/services and in collaboration with Global DPC continue to develop new capabilities to enhance the business
  • Collaborate with EU Alliance Key Account (AKA) teams to support omni-channel sell-out initiatives
  • Define optimal operational interaction models between relevant departments across the EU  market
  • Drive an effective marketplace management strategy, ensuring premium presentation of the adidas brand across relevant consumer destinations
  • Support wholesale digital expansion plans and align with Global DPC to maximize the opportunity in this area
  • Grow the Partnership Marketing business, looking to drive relevant traffic from certain closed group partners to adidas DTC channels, whilst maximizing net sales and profitability
  • Continue to expand and optimize the omni-channel Gift Card business model across all channels, with a focus on sustainable and profitable growth across both top and bottom lines
Key Relationships:
  • DTC adidas teams
  • Global & European Partner Program
  • EU DPC Analytics
  • EU eCommerce Team: Consumer Experience, DVM, Buying & Planning
  • EU Key Account Management teams
  • EU Sales Directors
  • EU Commercial Omnichannel
  • Global DPC team
  • IT & Digital Sales Solutions
  • Partners’ Business / Digital teams
  • Finance & Legal
Knowledge, Skills and Abilities:
  • Digital first mindset and aware of upcoming trends in the industry
  • Understanding of how to accelerate and optimize our brand performance within a digital eMarketplace retailer’s platform
  • Deep functional knowledge in Sales (operational and processes), preferred in relation to digital consumer experiences
  • Proven track record of delivering versus measurable sales targets
  • Strong interpersonal skills (e.g. communication, negotiation)
  • Proven methodological skills (e.g. business planning, strategic development)
  • Broad and deep functional skills (e.g. Sales, Customer Service, Finance, IT)
  • High degree of commercial and business acumen knowledge
  • Extensive knowledge on the adidas business along with significant industry experience
  • Ability to work effectively and under pressure within an international team environment
  • Ability to derive the “so what” from any given situation & articulate this clearly
  • Mental flexibility, initiative and determination
  • Executional excellence and driving for business results
  • Negotiating, influencing and networking skills to effectively manage interdependencies and the matrix
  • Proven track record of successfully managing a team/organization and projects in a matrix organization
  • Proven leadership and People management skills
  • Fluent in written and spoken English is a must. Skills and abilities in another language are a benefit
Personal Characteristics
  • Confident, Collaborative, Creative & Consumer Centric
  • Open minded, eager to learn, comfortable making mistakes, overachiever, clear communicator, proactive
  • Strategic thinker and able to see the bigger picture, yet focused on execution and able to analyze the details to get things done
  • Fact based & comfortable excelling in a fast-moving entrepreneurial environment
  • Committed to building and fostering a diverse and inclusive work environment
  • Demonstrates a strong sense of urgency and “can do” attitude
Leadership Capabilities
  • Comfortable leading change & willing to challenge the status quo
  • Clearly communicates what must change, why it is necessary and the intended outcomes
  • Adjusts communication styles depending on the audience
  • Fosters a culture that makes people feel valued and respected
  • Identifies opportunities to build mutually beneficial relationships
  • Results Driven – relentless drive & desire to achieve targets
  • Reviews performance and progress on a regular basis to ensure the team is achieving results
Requisite Education and Experience / Minimum Qualifications:
  • 10+ years of experience across digital
  • Functional experience: 5+ years-experience in commercial leadership roles ideally in online retailer industry
  • University degree is preferred
  • Significant experience working with leading global eMarketplace platforms
  • Experience and understanding of how to optimise eCommerce UX and drive site optimisations to improving visibility and sales for a brand
  • Experience working with pan-country teams and accounts & understanding how to tailor our brand approach to each local Sportswear industry experience is a plus