Senior Manager Media Planning

4 maanden geleden

Amsterdam, Nederland adidas Voltijd
Senior Manager Media Planning

Purpose & Overall Relevance for the Organization:

Setting the overall media direction for the adidas European brand media campaigns and maintaining end-to-end campaign operations from strategic guidance to post campaign analysis.

The media planning team sits within the wider Media Activation Team (MAT), which is also home to performance media and media measurement teams. You will partner with these teams, local countries and our media agency network to ensure our media investment is best in class.

You will work closely with the Global Media team to bring Global media strategies to life across Europe.

Objectives:

To help plan, buy and measure the best possible brand campaigns that positively increase brand awarebessm, perception, and long term sales for the Europe market.

Key Responsibilities:

  • Champion media’s impact on the wider business to senior stakeholders
  • Coordinate and deliver integrated cross-channel media strategies and implementation plans that that support brand objectives and are aligned with the performance media team’s calendar and objectives
  • Work collaboratively with brand and category Business Units (Originals, Football, Running, Brand) and internal stakeholders to understand specific campaign objectives
  • Work with local marketing teams to understand the nuances of their countries, media landscape and consumer, guide their planning and buying to follow the European strategy to ensure their media investment is spent effectively and impactfully
  • Manage the regional media agency relationship; to ensure the best quality output is delivered across media strategy, planning, buying, ad-ops, measurement and partnerships
  • Lead the end-to-end media planning process and ensure a proactive feedback loop on campaign learnings is delivered to influence global media and future guidelines and toolkits
  • Ensure guidelines are understood and adhered to when reviewing media plans
  • Identify and drive media partnership strategy in Europe with regional media/tech vendors; drive synergies within market Europe and at a country level to benefit brand perception and long-term

sales. Lead agency integration of global partnerships and manage regional negotations with the global framework

  • Be the go-to person for media expertise and lead the implementation of best practice across all channels in alignment with adidas Global standards. Stay up to speed on latest media trends and share broadly
  • Drive the media agenda internally and push for creative use of media to develop award winning integrated media campaigns that keep the consumer at the center of all activations
  • Collaborate with measurement, finance and procurement to evaluate the effect of media activity on the brand & business.
  • Oversee various internal and external media systems and ensure the team is adhering to best practice use & maintenance including; media management system, adserver, DSP, Verification and Attribution/MMM.

Key Relationships:

Global Media Team

Europe Brand/Category Business Units

Europe Newsroom (organic social, PR, and Influencer team)

Europe Digital Activation

Europe Media Agency

Wholesale, eCom, Tech vendors, Media Owners, Finance, Sales, Legal, Consumer Insights, Consumer Analytics

Europe Localization/Production Agency

KPIs:

Brand KPIs – contributing towards the improvement of brand perception

Sales KPIs – contributing towards the long-term financial growth of the company

>90% implementation of media process and strategy for Brand and Category campaigns

Knowledge, Skills and Abilities:

  • Planning, implementing and measuring media campaigns
  • Experience planning and/or buying media in both a local country and regional market
  • Experience working with multiple agencies on campaign development and activation (from agency or client side)
  • Full understanding of digital media and how it fits into the media and marketing ecosystem
  • Good knowledge of media KPIs – what are useful and what are questionable
  • Experience of either creating or assessing media plans across all media types

Soft Skills:

  • Strong but persuasive communications approach and experience at relationship management within a complex matrix structure
  • Ability to handle multiple projects at one time
  • Excellent written & presentation skills
  • Broad understanding and passion for the sports and/or fasion industry
  • Inquisitive, insightful and thoughtful
  • Empathetic yet prepared to challenge and question the norm
  • Hard worker
  • Process and solution-oriented with an attention to detail
  • Innovative thinker
  • Can independently prioritize and manage workload
  • Collaborative by nature. Able to partner with internal and external teams and be flexible to variable team dynamics and cultures

Requisite Education and Experience / Minimum Qualifications:

  • 8+ years relevant media experience
  • Client side experience preferred but not required
  • Management experience preferred but not required

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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