Manager - Media Strategy & Planning

7 maanden geleden

Amsterdam, Nederland Booking.Com Voltijd

**The Role**:
The Manager - Media Strategy & Planning (US focus) sits within the Global Planning team reporting up to the Senior Manager/Director.

This role leads integrated channel strategy, media planning and execution for the US market to deliver on market growth, brand and performance objectives. As a senior member of the Global Media Strategy and Planning team they will also lead key initiatives at a global level and in other priority markets.

This role will be expected to bring together consumer insight/audience understanding, market intelligence and strategic planning to deliver integrated channel planning and agile media and content plans. They will be required to work closely with external media agencies and internal teams (including Digital Media Team, Brand Communications, Analytics and Insights). Driving a culture of customer centricity, data-driven decision making, automation and adaptive planning based on learnings and future needs.

**What you’ll be doing**:

- Consumer strategy development and integrated media planning for the US and other priority markets that delivers on business needs, growth opportunities and brand leadership.
- Holistic channel & messaging strategy and detailed media planning for campaigns. Built on an in-depth understanding of consumer behaviour, channel performance and relevant technology solutions.
- Manage complex, large and/or difficult strategic Media projects/workstreams with little oversight; from development to implementation and evaluation.
- Prepare reports and make recommendations to senior management on how to deliver against objectives in the US and other priority markets.
- Identification of market and/or audience opportunities; analyze competitor activities; or evaluate the success of the organization's marketing.
- Plan, prioritize, and align projects across internal and external teams within established budgets to deliver on business performance goals.
- Drive cross-functional alignment on objectives and attribution. Ensure all activities are measurable against KPI’s and utilizes channels in the most efficient and effective way.
- Annual budget modelling and ongoing business cases for investment. Day to day US budget ownership.
- Foster innovation through identifying and launching impactful experiments to assess effectiveness of channels and strategies that will fuel future growth.
- Manage and build external partner relationships to support business success. Including RFI/RFP management, negotiation, service agreements, talent/resources and performance management. With a focus on Media agencies and related services.
- Understand business needs and drive change accordingly, taking ownership of removing any impediments that slow down progress and innovation, even outside the team scope. Strongly collaborate with other functions / units to find viable solutions.
- Manage individuals and hire new employees. Ensures the development of individuals within the organization. Coaches and directs people to allow them to achieve both organizational and individual objectives;
- Champion a culture of inclusivity and adaptability to change across the team and department.
- Lead projects with cross-functional impact on the organization. Foster relationships across the business to enable greater delivery on organization objectives.
- Control data quality and check the effective data integrity.

**What you’ll bring**:

- Extensive experience in strategy development, integrated channel planning and media planning (online & offline)
- US market experience required. Multi-market experience is a plus.
- In-house/client side experience highly preferential.
- Experience specifically in a Media / strategic planning role.
- Proven strength in developing and evaluating omni-channel strategies and content effectiveness to raise the bar on brand and performance marketing effectiveness
- Solid experience in agency & external partner management.
- Strong digital, programmatic media and ad-tech knowledge. Proficient in using digital media for performance.
- Experience in leading a high-performing team and developing individuals.
- Experience leading cross-functional teams in an international environment
- Ability to influence and adapt communication style to effectively communicate to senior stakeholders & peers.
- Ability to drive innovation forward, respond quickly to learnings and available data and adapt rapidly.
- Solution oriented and result driven
- Strong work ethic; self-directed and resourceful
- Proactive, flexible and capable of working independently as well as working in a team
- Good communication (i.e. public speaking) and analytical skills

**In return, we’ll provide**:

- Headquarters located in one of the most vibrant cities in Europe: Amsterdam
- Performance based company that offers 29 vacation days, career advancement and lucrative compensation, including bonuses and stock potential
- Trainings, regular opportunities to travel and attend global confere

  • Media Planning Manager

    7 maanden geleden

    Amsterdam, Nederland Upfield Voltijd

    **Are you looking for a role with cross-country responsibilities in a dynamic, open environment full of opportunities? Are you looking for a marketing opportunity to make a difference and grow your skills? We are recruiting for an experienced Media Manager in our Central team!** Location: Amsterdam Hybrid **About the position** Upfield is an organization...

  • Global Communications Strategy

    2 maanden geleden

    Amsterdam, Nederland Heineken International B.V. Voltijd

    HEINEKEN invests in brand growth and recognizes ATL being a key driver of it. This role is pivotal in driving HEINEKEN business ambitions as well as shaping positive culture within the organisation. Function/Region: Global Commerce Reports to: Director Global Media & Data Direct Reports: 4x Direct Reports Job Purpose Deliver profitable growth by...

  • Media Strategy Director

    2 weken geleden

    Amsterdam, Nederland Jellyfish Voltijd

    **Company Description**: - At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table._ Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds,...

  • Media Strategy Director

    7 maanden geleden

    Amsterdam, Nederland Jellyfish Voltijd

    **Company Description**: - At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table._ Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds,...

  • Strategy & Planning Manager

    3 maanden geleden

    Amsterdam Nieuw-West, Nederland TBAuctions Voltijd

    **Challenges**: - Limited cross-functional execution till date: The newly created Strategy function is tasked with supporting TBA’s CEO and Executive Team with thinking and ideas as well as implementation and execution force. - Identify and distribute from local heroes: TBA has grown quickly through a buy and build strategy. As a result, each of our...

  • Regional Media Manager

    2 maanden geleden

    Amsterdam, Nederland Heineken International B.V. Voltijd

    HEINEKEN is focused on strengthening its brands and views Above-the-Line (ATL) marketing as a key driver of this growth. This role directly supports HEINEKEN’s business ambitions and contributes to shaping an inspiring and positive organizational culture. Function/Region: Global Commerce Reports to: Director Global Media & Data Job purpose Deliver...

  • Senior Media Manager

    5 maanden geleden

    Amsterdam, Nederland Just Eat Takeaway.com Voltijd

    About this role: This is a great opportunity to join the Global Media team at Just Eat Takeaway - a team responsible for the media strategy, planning and execution across 12 markets in Europe.We need a Senior Media Manager who will be in charge of the media strategy and implementation across Austria & Belgium. This role is all about understanding our...

  • Media Manager Ph We

    1 week geleden

    Amsterdam, Nederland Philips Voltijd

    **Job Title**: Media Manager PH WE **Job title**: Be responsible for our B2C campaigns across Europe**, i**nspiring and engaging our consumer audiences through best in class (digital-first) execution, delivering seamless and relevant media experiences across all touchpoints and channels. This position can be based in The Netherlands or Europe...

  • Social Media Manager

    4 weken geleden

    Amsterdam Centrum, Nederland Hello Food Group BV Voltijd

    Hello Food Group operates 4 restaurant locations in Amsterdam. We are looking for a hands on social media manager that creates content for our shops. You have experience in social media on all channels and creating video content and posts. Strategy is key. Soort dienstverband: Parttime, Uitzicht op vast Contractduur 7 maanden Salaris: €2.000,00 -...

  • Digital Media Executive

    2 maanden geleden

    Amsterdam, Nederland All Response Media Voltijd

    We have an exciting opportunity for an entry level Digital Media Executive to join our growing team in Amsterdam. You will work closely with the Senior Digital Media Executive and Account Manager to implement and execute Media campaigns across a whole spectrum of digital media channels, including Paid Search, Paid Social, Programmatic Display & Video.This is...

  • Strategy Director

    5 maanden geleden

    Amsterdam, Nederland GroupM Voltijd

    Description Position at EssenceMediacom De Strategy Director is verantwoordelijk voor het realiseren van kwalitatieve en vooruitstrevende business strategieën voor de (potentiële) klanten van EssenceMediacom. Voor deze rol zijn we op dit moment op zoek naar een Strategy Director met een specialisatie in data en tech. Deze Strategy Director speelt een...

  • Intern Digital Media

    1 maand geleden

    Amsterdam, Nederland AkzoNobel Voltijd

    About AkzoNobelSince , we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than countries and use our expertise to sustain...

  • Intern Digital Media

    4 weken geleden

    Amsterdam, Nederland AkzoNobel Voltijd

    **Date**:Nov 25, 2024 **Location**: Amsterdam, NL **Company**:AkzoNobel **About AkzoNobel** Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the...

  • Social Media Manager

    2 maanden geleden

    Amsterdam, Nederland De Nederlandsche Bank Voltijd

    Bachelor - 32-36 uur - Staf en ondersteuning - Werkervaring: Professional - € 3.050 - € 4.760 bruto p.m. - Reageer uiterlijk 14 november 2024 **Gebruik jouw creativiteit, lef en ervaring zodat we die volgende stap op social media zetten als social media manager bij DNB.** Jij hebt impact Het werk van DNB gaat over financiële stabiliteit en duurzame...

  • Marketing Strategy Manager, Benelux Region

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Beiersdorf NV (Netherlands) Voltijd

    About Beiersdorf NV (Netherlands)Beiersdorf is a leading international cosmetics company with a rich history of innovation and commitment to excellence. For over 140 years, we have been developing high-quality skin and body care products for well-known brands such as NIVEA, NIVEA Men, Eucerin, La Prairie, Hansaplast, and Labello.We live by our purpose, WE...

  • Strategy & New Business Manager

    2 maanden geleden

    Amsterdam, Nederland team5pm Voltijd

    **Vind jij ook dat socials niet mogen ontbreken in een impactvolle media-strategie? Lijkt het je tof om hierover inhoudelijk met potentiële klanten om tafel te mogen? Durf jij het aan om in de voorhoede van onze organisatie te spelen, waar jouw acties een directe impact hebben? En oja...ben jij gewoon heel goed in new business en je eigen agenda met...

  • Strategy Director

    7 maanden geleden

    Amsterdam, Nederland Serviceplan Group Netherlands Voltijd

    Voor Serviceplan Group Netherlands zijn we op zoek naar een **Strategy Director** **Waar ben je verantwoordelijk voor?** Als Strategy Director binnen onze bureaugroep, welke o.a. een mediabureau en een creative agency omvat, ben je verantwoordelijk voor de strategische advisering van een geselecteerd klantenpakket. Je draagt zorg voor het richting geven...

  • Social Media Manager

    3 maanden geleden

    Amsterdam, Nederland Pig & Hen Voltijd

    **Social Media Manager**: **Startdatum**: Per direct **Dienstverband**: Fulltime, 37,5 uur p.w. (bep. tijd) **Locatie**: Pig & Hen HQ, Amsterdam-Noord **Pig & Hen, opgericht in 2013, is een Amsterdams sieradenmerk dat handgemaakte sieraden vervaardigt en verkoopt.** Momenteel verkoopt Pig & Hen haar sieraden in 50 landen, via succesvolle eigen webshops,...

  • Strategy Lead

    3 weken geleden

    Amsterdam, Nederland team5pm Voltijd

    Are you an experienced strategist looking to build on the success of our team while working with major international clients? If so, read on to learn more about this opportunity. **team strategy within team5pm** The starting point for team5pm strategy is an understanding of the clients business, marketplace, consumer, cultural environment and audience...

  • Head of Social Media

    2 weken geleden

    Amsterdam, Nederland The Social Hub Voltijd

    The Social Hub is looking for a strategic and highly creative Head of Social Media to join our team! **Your Mission Should You Choose To Accept It** The Head of Social Media defines our social media strategy and how our content is creatively delivered to our audiences across our local and global social media channels. Our brand is our North Star, meaning...