Senior Marketing Manager

1 maand geleden

Utrecht, Nederland Manhattan Associates Voltijd
We create possibilities that move life and commerce forward Welcome to Manhattan Associates. Our supply chain commerce technology positively affects how people on six continents work, shop and live. If you want to tackle complex problems, push limits and redefine what’s possible, you’ve come to the right place.

This person will take responsibility for the planning, execution, and success of our marketing programs in their country. Reporting to the Marketing Director EMEA, this person will work closely with the local Managing & Sales Directors, in order to develop and execute industry and solution level marketing strategies and programs. He/she will also undertake demand generation activities to drive early-stage sales opportunities within Manhattan's priority industry verticals.

Principal duties & responsibilities:

Planning, creation and execution of demand generating marketing programs, including: integrated campaigns, nurture and drip email approaches, web content management, public relations, advertising, webinars, account-based marketing activities, social media, event management, telemarketing, data profiling, etc. Own the process of qualification and logging of inbound leads through to sales acceptance in partnership with the demand generation representation Target & initiate outbound nurture programs through telemarketing, account-based nurture and building your own network Closely monitor active campaign tactics to recommend changes that will optimize performance. Analyze, measure and report on effectiveness of campaigns and impact on sales cycles. Build account and contact lists and buyer segments profiles for effective campaign targeting. Gain understanding of Manhattan’s product and solution suites and apply market research, and competitive intelligence to optimize campaigns. Recommend and present new ideas and fresh approaches for creatively marketing and positioning Manhattan solutions. Author email and web copy to differentiate Manhattan’s solutions and that will resonate with audience. Manage purchase requisition process to ensure accuracy to allocated budget and forecast.

Minimum knowledge, skills & abilities:

Bachelor’s degree in marketing, journalism, business administration, or other marketing related field. Previous experience in B2B marketing role. Results oriented: ability to track results, derive actionable insights from resulting data, quantify meaningful impact. Experience with Salesforce and marketing automation software such as Marketo and others. Business oriented strategic thinker with an ability to implement. Must be an excellent team player who is dependable, confident, committed, flexible, innovative, and detail-oriented. Strong knowledge of Microsoft Office including Outlook Email, Power Point Word and Excel. Excellent written and verbal communication skills with a collaborative personality. Prior experience and ability to interact with customers and internal stakeholders at all levels. Ability to easily interact with a demanding group of sales and marketing team members, appropriately juggling requests from different individuals. Experience marketing enterprise cloud-base software and supply chain solutions a plus. Entrepreneurial spirit with a strong sense of personal accountability to achieve excellence. Must pay impeccable attention to detail, have strong organizational skills, and ability to multi-task and prioritize activities, as well as work within tight deadlines.

#LI-KM1

Committed to diversity and inclusion At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteeropportunities, your true self is always welcome here. Our team members’ backgrounds, experiences andperspectives add to us as a whole and make us unique.We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration foremployment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,disability, or status as a veteran. In the United States, Manhattan Associates participates in the EmploymentEligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with theSocial Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employmenteligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has beencompleted.

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