Marketing Manager NACO
3 weken geleden
Do you have a knack for crafting and executing end-to-end (digital) marketing strategies in the B2B landscape? Does creating compelling content energize you? Are you adept at navigating complex matrix organizations and managing diverse stakeholders? If you answered yes, then we invite you to seize the unique opportunity to become part of the Royal HaskoningDHV team. As our Marketing Manager, you will be part of a high performing team to enable us to shape the future of aviation.
What you will do as a Marketing Manager
As a key member of our Mobility & Infrastructure Marketing Team, you will be responsible for our marketing initiatives aimed at the aviation sector. Your role will involve collaborating closely with internal stakeholders to align marketing strategies with the company’s objectives and fuel business growth through impactful, measurable go-to-market campaigns. The ideal candidate for this role would be outcome-driven and not output-driven; someone with exceptional communication and project management abilities, a proven track record in B2B marketing, and the capacity to steer and influence specialist consultants and local management within larger matrix organizations.
Your responsibilities will include:
Orchestrating and executing impactful digital marketing campaigns with a robust project management methodology Collaborating with internal stakeholders to devise and execute marketing activation strategies Assisting internal stakeholders by providing a business-oriented approach for go-to-market campaigns Creating high-quality content, evaluating its effectiveness, and launching campaigns as required Formulating, executing, and assessing an effective SEO strategy Overseeing social media accounts daily and responding proactively to media inquiries Constantly testing, monitoring, and enhancing marketing strategies to optimize ROI Delivering reports and analyses on results using martech platforms such as Google Analytics, SEMRush, and CRM among others Building and nurturing relationships with media partners and industry alliances/associations to maximize co-marketing and partnership opportunities Collaborating with (NL/UK) agencies when necessary, and the willingness to roll up your sleeves to get things done We expect that you are able to work two to three days in the Office and are able to travel to our offices spread across the Randstad Area
Where you will work
Royal HaskoningDHV is a worldwide independent engineering, project management and consultancy firm which integrates 140 years of engineering expertise with digital technologies and software solutions. Our 6,000 colleagues are working from offices in more than 25 countries across the world. Through our mission Enhancing Society Together, we take responsibility for having a positive impact on the world. As Marketing Manager you will become part of the business line Mobility & Infrastructure Marketing Team which consists of six team members. Our hybrid working team meets every week in one of our
offices and values a professional but fun working environment, sharing knowledge and addressing bottlenecks pro-actively in reaching our goals.
Your focus will be to support our aviation team at NACO, our leading airport engineering and consultancy. Within this international business unit, you will be driving the leading themes and developments in aviation today, together with experts from airport designers, engineers and architects to specialist consultants in the sustainable aviation, airport digitalization, and airport customer experience fields. From 2025, we’ll be moving to our inspiring new office at the former Mining Faculty building at the TUDelft Campus, fostering even closer collaboration with everyone under one roof. Ready to start your aviation career at NACO? We look forward to meeting you
What we offer you
We offer you an opportunity to make a difference in an unique team of Marcom and aviation enthusiasts. Together with our talented and passionate team of consultants, you have the chance to shape the future of aviation by working alongside our team in high impact projects. Royal HaskoningDHV/ NACO holds a solid national and international market position that offers ample opportunity for personal and professional development. Furthermore, we offer:
A good work-life balance, including a laptop and company cell phone so you can choose the hybrid set-up and working hours that suit you. 28 holidays based on a 40-hour work week; A good primary salary and pension accrual through our own pension fund; A workplace in our office in The Hague and travel allowance or a NS-Business Card; Lifelong learning by offering you plenty of training & development opportunities; Personal budget which you can use to buy extra days off, to buy a bicycle or just to have some additional salary; Bonusses based on company profit
What you bring
We’re looking for someone who has a proven track record in developing and activating digital marketing campaigns, preferably within the international transport/technology space. You will have a good understanding of the full marketing mix, including content production for campaigns using different channels that span the POE spectrum. Ideally you will have previous experience of working within a complex, matrix organisation with numerous internal stakeholders to bring campaigns to fruition.
Specifically, you will bring:
Excellent communication skills in both written and spoken English, Dutch is a plus Master's or Bachelor's degree in marketing, communications, or a related field 10+ years of B2B marketing experience in large, international and matrixed organisations Organisational sensitivity and strong project management skills with the ability to work under pressure Ability to facilitate decision-making process regarding product and services definition, fine-tuning and market positioning Experience in Martech tools like CMS, CRM, GA4, SEO, Hotjar type of tools Able to work independently as well as in a team environment. Proven ability in taking ownership and accountability and guiding content driven teams towards successful marketing campaigns Located in The Netherlands, preferably in The Randstad Area.-
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