CRM Direct Marketing
1 maand geleden
Your role and responsibilities
The CRM Direct Marketing & Automation Lead develops, and executes direct marketing strategies to drive short term business objectives (traffic & sales) as well as long term objectives (marketing permissions, customer retention & reactivation, customer experience, customer engagement & loyalty) by targeting the various CRM audiences, and optimizing its performance by continuous analysis.
In order to do so effectively, the lead role manages numerous stakeholders (Campaigning, Category Management, Category Marketing, E-commerce, Pricing, Legal & Compliance, international teams, …), technical tools with its intricate challenges (database systems, email tools, app notifications tool, , and customer data (profiling, data quality, segmentation, …) with knowledge and respect of privacy & GDPR. The role requires a complex and mature profile that handles both the business and tech challenges of the job.
Lastly, this role leads the team of Direct Marketing & Automation Coordinators.
Key Activities:
Direct Marketing Strategy and Planning Data Analysis and Segmentation Campaign, Execution, Reporting, Analysis and Optimization Tech Stack Management and Utilization
Your profile
Bachelor’s degree in Marketing, Business, or a related field; Minimum of 5 years of proven experience in CRM, customer lifecycle management, customer base management; CRM industry expert in Direct Marketing field, advocating for best practices within the CRM, and always keep an eye on innovative opportunities; Knowledge of customer segmentation techniques plus A/B testing experience; Familiarity with data analytics and reporting tools; Manage global and local stakeholders to ensure timely delivery and end-to-end ownership of your campaigns; Results and data driven and able to translate data into insights and actions. Team player, able to liaise and collaborate with different departments Perfect language skills in Dutch or French , and English Experience in retail marketing is a plus.
About us
We are the market leader in consumer electronics in the Netherlands. As a team we work together to remain the omnichannel player with 49 branches and an online shop. How do we do that? By putting our customers first. Always. By offering the best customer experience both online and offline. We build a party for and with our customers. We believe that anything is possible if you take action yourself. Working at MediaMarkt means: having fun and wanting to win
Additional Benefits
A - without exaggeration - fantastic workplace on the 39th floor in 'De Rotterdam' overlooking the Erasmus Bridge; A hybrid working environment : choose diversity between working at home or in the office. (Preferably matching the team’s WFH & WFO days); Good working conditions and development and growth opportunities ; Freedom and responsibility to shape your role and bring ideas to implementation in an environment where anything is possible ; At MediaMarkt, we have courage . We are entrepreneurs within a company, giving you the chance to develop yourself quickly and in diverse ways; In addition to a great place to work, we also offer 30 holidays, an attractive employee discount, group health insurance, company fitness and discounts on various insurance products.
Job Infos
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