Director and Head of Emea Marketing
3 weken geleden
**What we look for**
We seek a high-energy, experienced leader who combines expertise in demand generation marketing with exceptional skills in communication, organization and managing teams and stakeholders. This role will be responsible for driving go-to-market strategies and campaigns in the EMEA market for Johnson Controls (“JCI”) and leading a team of marketers across multiple countries.
**How will you do it**
- Serve as champion for all demand generating activities with a specific focus on digital execution (SEO, marketing automation, social media, etc.).
- Partner with regional general managers, commercial leaders and in-country leaders to deliver impactful campaigns that deliver results along all stages of the customer life cycle.
- Work with field teams and marketing center of excellence to develop value propositions for target customers into local campaigns, alongside large regional deployments driving new product/solution introductions, vertical market focus and specific service offerings.
- Lead and support a team of approximately 20 marketing professionals.
- Partner with P&L owners to manage distributed budget for the function.
- Work collaboratively with field marketing, sales and services to ensure holistic view of demand generation activity and ensure connectedness across efforts.
- Define plan for in-market events - virtual/webinars, tradeshows, proprietary events and networking activities.
- Report out regularly on KPIs, results and progress related to each stage of funnel.
- Build and nuture relationships in account management and drive an account-based marketing activities.
**What we look for**
**Required**
- Demonstrated experience leading teams and initiatives around digital marketing
- Deep understanding of demand generation including lead scoring, MQL/SQL handoffs and CRM systems in a distributed, multi-line of business environment.
- Ability to develop effective marketing programs understanding the trends and issues facing marketers in the digital age.
- Excellent analytical and interpersonal skills and presents convincingly to peers, executives, partners, and customers.
- Exceptional enterprise leadership skills in a dynamic and fast growing organization.
- Good knowledge of CRM and marketing technologies to drive productivity and execution excellence
- Strong project management skills with ability to create organized project plans to reflect workstreams, milestones, dependencies and resources.
- Excellent written, oral, and presentation skills, including the ability to synthesize complex and technical information into clear recommendations and courses of actions.
- Efficient and effective relationship builder in a remote working environment.
- Willingness to travel.
- Bachelor’s Degree in Business, Marketing, Communications, or a related field.
**Preferred**
- Advanced degree (e.g., MBA, etc.)
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