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Commercial and Marketing Director
2 maanden geleden
Hanseatic Global Terminals (HGT) is a leading terminal and infrastructure division of Hapag-Lloyd AG, founded in 2023. Our mission is to deliver streamlined terminal operations for all shipping line customers and bring together a portfolio of 20 port terminals and complementary logistics services in 11 countries and on four continents: Europe, the Americas, Asia, and Africa.
About the PositionThe Commercial and Marketing Director will be responsible for developing and executing HGT's marketing strategies, managing external communications, and overseeing commercial planning and pricing strategies to drive business growth and profitability. This role is located in Rotterdam, the Netherlands.
Key Responsibilities- Develop a branding strategy in a B2B setting, aligned with the emerging organization of HGT.
- Map relevant industry fora, exhibitions, and events, and determine, coordinate, and execute presence and/or participation across HGT and its entities.
- Develop and maintain standards for all graphical elements of the HGT brand, including future usage of the brand or variations of it by entities.
- Develop and maintain a library of relevant corporate giveaways, including annual events and material for corporate representation at internal and external events.
- Develop and execute a communication strategy across social media channels and HGT's website.
- Manage all internal and external communications.
- Conduct market research and closely follow market developments in all markets relevant to HGT, providing relevant insights to HGT Board and Head of Business Development.
- Define minimum expectations and best practices for terminal-level Pricing Revenue Management, review, and spar actively with terminals where appropriate.
- Proven experience in commercial and marketing roles (>5 years); preferred experience involving holding a corporate function role from similar organizations.
- Bachelor's degree in marketing, Business Administration, or related field.
- Knowledge of terminal businesses, ideally of Container Terminals and associated Containerized logistics.
- Strong communication and teamwork qualities, as well as a confident attitude when interacting with Senior Management and customers.
- Ability to challenge and improve current processes, financial results, and strategic plans.
- Proven experience as a leader and genuine interest in developing people and teams.
- Proficiency in marketing analytics tools and CRM systems.
- Demonstrated skills associated with strategic planning and execution, data analysis and market research, brand management, digital marketing, and pricing strategy and analysis.
