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Content Strategist

4 maanden geleden

Eindhoven, Nederland GoodHabitz Voltijd

Catch the Goodhabitz Sparkle ✨

Welcome to GoodHabitz, one of the fastest-growing international Ed-Tech companies in Europe. Our mission? To make learning as accessible, engaging, and fun as binge-watching your favorite series, scrolling through your news feed, or watching your team score a winning goal. How do we do it? We craft unique training experiences now available in 20 countries worldwide, all produced in-house at the GoodHabitz Studios. But we're not all work and no play. We invest in fun outings and events, ensuring our team has the time of their lives.

Behind the scenes, we're a team of goal-driven individuals who thrive on mutual inspiration and support. We're positive, creative masterminds always looking on the bright side, eager to tackle every challenge that comes our way.

The Challenge:

As the Content Strategist at GoodHabitz, your main goal is to craft a robust content strategy that encompasses messaging and value propositions tailored to specific buyer personas, industries, and target businesses. Your mission is to build a cohesive framework that empowers all marketers to wield content effectively in their campaigns.

What You'll Do:

  • Develop and implement a comprehensive content strategy aligned with business objectives.
  • Craft clear messaging structures and value propositions tailored to various ICPs and buyer personas to promote GoodHabitz, it's products and features.
  • Develop integrated campaigns and drive innovatie content formats based on trends and insights to enhance business results.
  • Work with our marketing, sales, support and others to identify breakthrough stories and trends that differentiate GoodHabitz's products in the eyes of the press and potential customers.
  • Collaborate with our regional marketing teams and distribution manager to implement our content strategy in the most powerful way.
  • Monitor and analyze content performance against overall marketing and business performance.

Requirements

The perfect match:

Are you a seasoned content strategist with over 7 years of experience? Do you thrive in a BtoB environment? If you also have experience working in an EdTech company, that's a major plus We want someone like you to join our team.

  • Native English speaker.
  • 7+ years experience in content marketing or B2B communications, of which 3+ years in a strategic role. EdTech experience is a plus.
  • Experience in B2B demand generation, integrated marketing, or campaign program management.
  • Are an excellent communicator, writer, and storyteller.
  • Ability to take initiative, think ahead, engage proactively, and make great things happen.
  • You have a proven track record of content marketing campaigns which drove tangible business results
  • ABM experience is a plus.

Benefits

Here's a glimpse of what's waiting for you

  • A competitive salary package that rewards your hard work
  • 25 paid vacation days. And if that's not enough, you can add up to 10 more
  • A world of growth and development opportunities to enhance your skills. You'll have unlimited access to our treasure trove of GoodHabitz resources and MyAcademy
  • Access to mental coaching through our partner, OpenUp, to keep your mind in top shape
  • An annual do-good-day, fully paid, so you can contribute to a cause you're passionate about
  • Travel and expense reimbursement because we've got your journey covered
  • Pension and disability insurance, securing your financial well-being in the long run
  • A hybrid way of working
  • A work from anywhere policy after your first year;
  • MacBook Pro.