Regional Marketing Leader, Europe

4 dagen geleden

Amsterdam, Nederland Philips Voltijd
JOB DESCRIPTION

Job Title

Regional Marketing Leader, Europe & Growth

Job Description

Regional Marketing Leader, Europe & Growth

Enterprise Informatics Regional Marketing Leader, Europe & Growth is responsible for driving superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the Enterprise Informatics in alignment with the Region’ Business and overall Regional Marketing strategy. They ensure perfect and flawless new product introductions and launches at Europe & Growth regional market level. They enable the performance of the portfolio in scope, including phase-in and phase-out management, as well as help sales teams by ensuring sales enablers are in place.

Your role:

Provide insights (business and competitive insights, audience and personas pains and needs) into Enterprise Informatics and Regional Health Systems Marketing Plans For the portfolio in scope, provide input for engagement strategy, content and campaign programs (reputation, demand generation (incl. for Install Base, Cross- and Upsell, and Co-sell), loyalty and sales enablement) in collaborations with EI Business and Regional Hub Engagement Strategy Drive the Customer’s Audience/Persona-based approach and Business-specific execution of the EI Business Marketing plans. Translating and aligning Marketing Plan with Europe & Growth Region’s go-to-market plan to achieve overall portfolio goals Support the Regional Business Leader in the strategy planning process (prioritized Customer segments, products, services, and solutions) - focus on marketing enablers and marketing metrics- aligning business needs to marketing activations Provide Market, Customer and Competitor Insights and Trends, and Usage and Attitude Insights regularly to the Business (i.e. how do they change according to changing/evolving ecosystem) Support the Business by providing inputs and reviewing the value proposition and global plans/roadmaps in the product development phase Localize value propositions and global product materials for regional-specific use Responsible for forming the cross-functional team required to plan and execute a product launch (incl. identification of target Customer/Audience/Personas) in line with the global strategy and the overall business and marketing strategy Define goals for assigned portfolio of product solutions and services and manage performance and lifecycle management (phase-in and phase-out management) in alignment with Region and Marketing Strategy and go-to-market plans Support adoption and localization (as/if needed) of global assets and content for the sales teams, in close collaboration with Marketing and Commercial operations, to have them match with local Customer/Audience/ Personas Customer Decision Journey. Align sales collateral for campaigns and programs. Ensures localization of the product details pages Define guidance on how to collect proof-point in accordance with the claims strategy Identify and prioritize Key Opinion Leaders for portfolios, driving KOL engagement (in collaboration with Clinical Scientists and in alignment with Marketing Ops & Planning) Portfolio positioning strategy: understand the sales cycles along the Customer Decision Journey, evaluate the different sales strategies, and understand how to improve conversion rates by strengthening the positioning of the portfolio Enable sales teams with background knowledge, market insights, customer segment behavioral trends, competitive insights, instruments, and tools to help them in maximize existing and potential business opportunities Point of contact and “go to” resource for modality sales specialist and clinical application specialist for (pre-)sales support in case of complex deals/tenders Capture, assess, and drive action on win/loss analysis and visibility analysis within the region, in collaboration with Market Insights & Analytics Team Support the Head of Marketing (and Events team) for customer events/webinars/visits to generate new leads/prospects and or for Customer Loyalty activities Work with RBL/RBUL/ZSL to create opportunities based on End of Life • Provide insights on targeted account history and timing suggestions to engagement strategy for campaign programs targeted towards installed based. Manage a Regional Marketing team consisting of regional marketing, event, and marketing communication professionals Coach and develop team members and connect global BU marketing resources to enable Regional marketers

You're the right fit if:

Bachelor’s degree and 10+ years of health informatics industry experience. An MBA is a plus. Experience in marketing technology, healthcare or medtech products or solutions Certified LEAN Advanced preferred Experience with leading a cross-functional team Experience to work in a business with complex market/channel structures Consistently works with abstract ideas or situations across functional areas of the business. Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas Experience as an integrator in a highly dynamic market and /or matrix organization

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

Learn more about . Discover Learn more about Read more about .

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .

  • Regional Marketing Leader, Europe

    4 dagen geleden

    Amsterdam, Noord-Holland, Nederland Philips Voltijd

    Job TitleRegional Marketing Leader, Europe & GrowthJob DescriptionRegional Marketing Leader, Europe & Growth Enterprise Informatics Regional Marketing Leader, Europe & Growth is responsible for driving superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of...

  • Regional Marketing Leader, Europe

    5 dagen geleden

    Amsterdam, Noord-Holland, Nederland Philips Voltijd

    Regional Marketing Leader, Europe & GrowthEnterprise Informatics Regional Marketing Leader, Europe & Growth is responsible for driving superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the Enterprise Informatics in alignment with the Region' Business and...

  • Regional Marketing Leader, Europe

    5 dagen geleden

    Amsterdam, Nederland Philips Voltijd

    Job TitleRegional Marketing Leader, Europe & GrowthJob DescriptionRegional Marketing Leader, Europe & Growth Enterprise Informatics Regional Marketing Leader, Europe & Growth is responsible for driving superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of...

  • Regional Marketing Leader, Europe

    5 dagen geleden

    Amsterdam, Nederland Philips Voltijd

    Regional Marketing Leader, Europe & Growth Enterprise Informatics Regional Marketing Leader, Europe & Growth is responsible for driving superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the Enterprise Informatics in alignment with the Region’...

  • Regional Business Unit Leader, Radiology Informatics, Europe Region

    3 weken geleden

    Amsterdam, Nederland Philips Voltijd

    JOB DESCRIPTION Job Title Regional Business Unit Leader, Radiology Informatics, Europe Region Job Description In this role, you have the opportunity to make life better You will be responsible for driving business growth by creating and driving regional strategic initiatives in the Radiology Informatics (RI) for the Europe Region (consisting of...

  • Regional Business Unit Leader, Radiology Informatics, Europe Region

    4 uur geleden

    Amsterdam, Nederland Philips Voltijd

    JOB DESCRIPTION Job Title Regional Business Unit Leader, Radiology Informatics, Europe Region Job Description In this role, you have the opportunity to make life better You will be responsible for driving business growth by creating and driving regional strategic initiatives in the Radiology Informatics (RI) for the Europe Region (consisting of...

  • Regional Business Unit Leader, Radiology Informatics, Europe Region

    6 dagen geleden

    Amsterdam, Nederland Philips Voltijd

    Job TitleRegional Business Unit Leader, Radiology Informatics, Europe RegionJob DescriptionIn this role, you have the opportunity to make life betterYou will be responsible for driving business growth by creating and driving regional strategic initiatives in the Radiology Informatics (RI) for the Europe Region (consisting of 8 zones). You will help drive...

  • Regional Marketing Intern

    1 maand geleden

    Amsterdam, Nederland Regional Office The Netherlands Voltijd

    Department: MarketingJob Level: Team MemberJob Type: InternshipHours per week: 38Job Reference: req11204Date Posted: 29 MaySalary: €750Are you looking for an inspiring internship in the world of hotels, bars, restaurants? Do you enjoy dining out, discovering the city's latest cocktail hotspots, being treated occasionally at a trendy hotel, and you...

  • Regional Marketing Intern

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland Regional Office The Netherlands Voltijd

    Department: MarketingJob Level: Team MemberJob Type: InternshipHours per week: 38Job Reference: req11204Date Posted: 29 MaySalary: €750Are you looking for an inspiring internship in the world of hotels, bars, restaurants? Do you enjoy dining out, discovering the city's latest cocktail hotspots, being treated occasionally at a trendy hotel, and you...

  • Regional Marketing Intern

    4 weken geleden

    Amsterdam, Nederland Regional Office The Netherlands Voltijd

    Department: MarketingJob Level: Team MemberJob Type: InternshipHours per week: 38Job Reference: req11204Date Posted: 29 MaySalary: €750Are you looking for an inspiring internship in the world of hotels, bars, restaurants? Do you enjoy dining out, discovering the city's latest cocktail hotspots, being treated occasionally at a trendy hotel, and you...

  • Manager, Regional Sales Europe

    6 dagen geleden

    Amsterdam, Nederland Malaysia Airline Voltijd

    **Job Title**: - Manager, Regional Sales Europe **Reports To**: - Head of Commercial **Role Purpose**: - The Regional Manager Cargo - Europe & UK is responsible for leading and managing all sales and operational activities related to air cargo across the European region for Malaysia Airlines. This role entails strategic planning, team leadership, and...

  • Manager, Regional Sales Europe

    6 dagen geleden

    Amsterdam, Nederland Malaysia Airlines Voltijd

    **Reports To**: - Head of Commercial **Role Purpose**: - The Regional Manager Cargo - Europe & UK is responsible for leading and managing all sales and operational activities related to air cargo across the European region for Malaysia Airlines. This role entails strategic planning, team leadership, and direct management of both the commercial and...

  • Marketing & Communications Manager

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Talentor Netherlands Voltijd

    Marketing & Communications Manager for a newly opened office wantedCHINT is growing in Europe Therefore they are opening their European headquarter in Amsterdam. You will be one of the first being hired for this new office. Therefore we are looking for an experienced Marketing & Communication Manager ...Marketing & Communications Manager for a newly opened...

  • Marketing & Communications Manager

    2 maanden geleden

    Amsterdam, Noord-Holland, Nederland Talentor Netherlands Voltijd

    Marketing & Communications Manager for a newly opened office wantedCHINT is growing in Europe Therefore they are opening their European headquarter in Amsterdam. You will be one of the first being hired for this new office. Therefore we are looking for an experienced Marketing & Communication Manager ...Marketing & Communications Manager for a newly opened...

  • VP, Head Counsel, PVH Europe

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland PVH Corp. Voltijd

    Design Your Future at PVHVP, Head Counsel, PVH EuropeBe part of an iconic story.PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by...

  • VP, Head Counsel, PVH Europe

    1 maand geleden

    Amsterdam, Nederland PVH Voltijd

    Design Your Future at PVH VP, Head Counsel, PVH Europe Be part of an iconic story.   PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our...

  • VP, Head Counsel, PVH Europe

    4 weken geleden

    Amsterdam, Nederland PVH Voltijd

    Design Your Future at PVH VP, Head Counsel, PVH Europe Be part of an iconic story.   PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our...

  • VP, Head Counsel, PVH Europe

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland PVH Corp. Voltijd

    Design Your Future at PVHVP, Head Counsel, PVH EuropeBe part of an iconic story.PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by...

  • VP, Head Counsel, PVH Europe

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland PVH Corp. Voltijd

    Design Your Future at PVHVP, Head Counsel, PVH EuropeBe part of an iconic story.PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by...

  • Manager, Regional Sales Europe

    2 weken geleden

    Amsterdam, Noord-Holland, Nederland Malaysia Airlines Voltijd

    Reports To: Head of CommercialRole Purpose: The Regional Manager Cargo Europe & UK is responsible for leading and managing all sales and operational activities related to air cargo across the European region for Malaysia Airlines. This role entails strategic planning, team leadership, and direct management of both the commercial and logístical aspects of...