Platform manager AdTech
1 maand geleden
Job Title
Platform manager AdTech & Analytics
Job Description
As a key member of our team, you will develop a long-term vision and drive a roadmap that ensures best-in-class digital marketing and analytics capabilities for B2B are created and adopted by all businesses and regions in the organization.
Your role:
As Platform Manager for AdTech and Analytics, you will develop and execute a Martech platform strategy that supports the overall business goals.
Anticipate industry trends and leverage emerging technologies, such as generative AI, to drive innovation and growth.
You'll collaborate closely with cross-functional teams, including marketing and IT, to optimize existing integrations and add new capabilities.
This role offers opportunities to lead platform development for AdTech and analytics, supporting in-house and external activation teams, and fostering both personal and professional growth.
Orchestrating the setup and management of the Google Marketing Platform tools (e.g., CM360, SA360, DV360, GTM, and GA4) to meet business and regional needs.
Enabling and guiding the implementation of a/b testing capabilities for the web and supporting the implementation of mobile app analytics in the Adobe Experience Cloud.
You're the right fit if:
Bachelor/Master's degree, or comparable practical experience
7-10 years of experience in managing AdTech and Analytics platforms, particularly in digital marketing within B2B environments.
Proficiency in Google Marketing Platform and Adobe Experience Cloud.
Strong communication and collaboration skills to work effectively with diverse stakeholders.
Demonstrated understanding of first-party data strategies and their potential applications, along with compliance knowledge in privacy regulations across regions.
Fluency in Business English.
Residence in The Netherlands and willingness to commute to our office.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
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