Talent Marketing Specialist

5 maanden geleden

Terneuzen, Nederland DOW BENELUX B.V. Voltijd

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. 

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration.If you’re looking for a challenge and meaningful role, you’re in the right place.

About you and this role

We have a great opportunity for a Talent Marketing Specialist in Terneuzen , The Netherlands .

In this role you are responsible to develop, implement and execute the Talent Marketing strategy for the EMEAI region to support the regional hiring needs. You’re contributing to the Talent Marketing actions within the Talent Acquisition funnel to brand Dow as an employer of choice and attract top talents to apply at our company. You are key in identifying the different behaviours, values, and motivations of our target audiences. And you know how to translate company goals and candidate attributes into attractive effective talent marketing campaigns. As a Talent Marketing Specialist, you present your knowledge and insights in an understandable and engaging manner. You act as key contact between Dow Recruiters, Public Affairs, Sourcing and External Vendors. And you are perceived as a valuable advisor and subject matter expert for Talent Marketing topics.

Create tactical plans for omnichannel talent marketing campaigns, and you are partnering with other teams to finalize and implement those campaigns. Identify new channels and marketing tools to expand our reach. Present specialist knowledge in an understandable and engaging manner with the objective to increase the Dow brand awareness. Function as key contact between Dow Recruiters, Public Affairs, Sourcing and External Vendors. And you are a valuable advisor and subject matter expert for Talent Marketing topics. Identify and drive Talent Marketing opportunities for (future) improvements.

Responsibilities

Due to your persuasiveness, creativity, and team spirit, you reach the diverse target groups for Dow. You can easily balance between working independently and collaborating with your colleagues. You work in a structured and smooth way between different stakeholders.

What will be your core activities?

Understanding the Talent Marketing needs and meeting those expectations by applying the right actions in line with the Talent Marketing Strategy. Creates content and manages editorial calendar to ensure continuous and optimized presence on corporate website, social media platforms, etc. Selects appropriate digital channels to maximize content delivery and leads engagement activities for the targeted outreach. Analyzes, reviews and reports on effectiveness of campaigns and uncovers audience behaviors to maximize results for digital talent attraction campaigns. Educates and coaches recruiters on ways to use digital channels specific to persona to achieve targeted outcomes. Understands trending keywords used in search engines per functions and businesses to recommend best job descriptions. Take the lead in the Talent Marketing Actions and proactively provide solutions and the best approach to brand Dow and to attract candidates. Focus on return-on-investment, data reporting and accountable for cost calculation, and related tracking, allocation, and budget approvals.

Other activities you will be involved in:

Developing posting Campaigns and tracking the effect of the diverse digital media platforms. Support in and advise for several Dow specific recruiting projects such as University In-house days, assessment centers, campus events etc. Focus on effective and consistent branding in alignment with the Dow Public affairs department.

Qualifications

A minimum of a bachelor’s degree in a related field Fluency in English, fluency in a second other language is a plus. Minimum of 3-5 years of work experience in the Talent Marketing space Excellent planning, organizational, and communication skills Familiarity with HR Recruitment Platforms such as LinkedIn and Applicant Tracking Systems (ATSs) Experience in setting up digital campaigns in Social Media Ads Manager Tools (e.g. LinkedIn/Meta), Google Adwords and Social Media Management Solutions Tools (e.g. Sprinklr). Ability to build relationships with clients through expertise and consultation. Great interpersonal effectiveness skills, including presentation, negotiation, and effective two-way communication.

Preferred Skills

Proficiency in English is required. Spanish, German, Dutch and/or French language skills (B2 written and spoken) are beneficial Skills & expertise in MS Office. Prior experience with Workday is nice to have.

Have we sparked your interest? Let’s continue the conversation Apply and we’ll be in touch with you.

Benefits – What Dow offers you 

We invest in you. 

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee: 

Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.  Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need...when you need it.  Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.  Become a Dow shareholder through various employee stock programs. Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.  Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.  Global Paid Time Off (PTO) policies:Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents). ​Paid time off to care for family members who are sick or injured. Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. 

Join our team, we can make a difference together. 

About Dow

Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately $45 billion in 2023. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting .

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career.

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