Connection Planner Coordinator, Region Central Europe

4 weken geleden

Amsterdam, Nederland H&M Voltijd
Job Description

As a Connection Planner Coordinator, you are responsible for developing and implementing strategic plans to connect with target audiences effectively across the full customer journey, based on the relationship phases and all paid, owned and earned channels. 

Your main responsibilities include:  

  • You receive in-depth research to identify the target audience's preferences, behaviour, and communication needs and translate them into holistic communication plans across all relevant touchpoints.  
  • You create detailed customer strategies and plans across the full consumer journey across all relationship phases for the region and its sales markets, considering the regional strategies and goals.   
  • You coordinate all paid, owned and earned channels, ensuring a cohesive and impactful brand message, and translate it into the One Plan activities, working against the regional strategies and goals. 
  • You assure a seamless and consistent brand experience across all touchpoints, whether online or in-store, to create a unified consumer journey across the relationship phases. This includes the selection of channels (digital, social media, print, in-store, etc.) and the messaging framework.  
  • You work closely with the global Connection Planning team to ensure strategy and planning aligns. You are also highly aligned with internal teams such as media, PR and content operations teams as well as the omni sales team to ensure alignment of messaging and a cohensive plan.  
  • You design and drive a meaningful KPIs monitoring and regularly evaluate the effectiveness of marketing efforts. You also make data-drive adjustments to improve results and deliver performance results to the Omni Sales Team on a regular basis.  

Qualifications

Education:

  • University degree in media, marketing, brand or other relevant subjects 

Skills & Experience:  

  • Knowledge, skills and interest in business and customer marketing 
  • Experience in a marketing/media/comms planning role 
  • Expertise in media planning, media strategy, media channels as well as content strategy 
  • Strong experience in measuring, understanding and managing marketing KPI 
  • Strong data management skills – analytical, structured, ability to synthesize information and draw conclusions    
  • Strong strategic and holistic thinking, with the ability to transform into plans and execution   
  • Leadership capabilities and communicational skills to get your message across Media Planning and media strategy 
  • Fluent in English, both written and spoken.   

 



Additional Information

This is a full-time position and will be based in Region Central Europe, preferably based in Amsterdam.  

If you feel that your experience, skills and ambitions are right for this role, please send your application.

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.       

We look forward to receiving your application. 

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