Head of Trade Marketing

3 weken geleden

Amsterdam, Nederland Rituals Voltijd
Job Description

Rituals operates in a B2C model (Retail/eCommerce) as well as B2B (through partners). As ‘Global Head of Trade Marketing’, you are responsible for developing and executing the trade marketing strategy for the B2B wholesale channel. Wholesale includes premium perfumeries, department stores, and online partner stores (pure players). 

Reporting directly into the Wholesale Director and with a dotted line towards the Marketing Director, you manage a team of 12 Trade Marketing professionals, fostering a collaborative and high-performance culture. You’re part of the Marketing management team as well as the Wholesale management team. 

The role has a global scope, on-and offline, with Europe being the number 1 priority to accelerate. Top wholesale partners include Douglas, Sephora, Zalando and the local premium department store chains. 

Overall, your role is to help develop the home, body & gifting categories with our key wholesale partners, while generating awareness and trial for the Rituals brand amongst male and female shoppers. Since we have B2C business as well, it is important to create synergies between our own B2C channels and the wholesale channel. 

Your main tasks and responsibilities include: 

  • Set the Trade Marketing strategy, developing the Home, Body and Gifting categories with our key wholesale partners. 
  • Plan marketing campaigns and activations in order to generate awareness and trial for the Rituals brand. You do this together with the multifunctional global teams as well as the local market teams. 
  • Oversee the development of marketing materials for all the markets. 
  • Lead the implementation in line with brand guidance. You also analyse the performance and effectiveness of your trade marketing activities and campaigns and optimize for the future. 
  • Drive synergy between Rituals’ own on- and offline channels and the wholesale channels. 
  • Manage a team of 12 trade marketing professionals. 

 

 

 


Qualifications

High on energy, low on ego and with a little bit of humour. In addition, you have: 

  • 12 or more years of experience in high-performing marketing/sales roles (preferably FMCG), including significant B2B/Trade Marketing experience 
  • Strong commercial background, with experience in sales or account management is a plus 
  • Digital marketing and Commerce sales/trade marketing experience 
  • Excellent English communication, presentation and negotiation skills 
  • Experience leading (trade) marketing professionals 

Interested?

If you are interested in this exiting position we very much look forward receiving your application via the website

Grow with us The next steps are:

  • Frederik van Zeggeren (Talent Acquisition) will contact you within 10 working days
  • 3 on site Interviews follow, including an external assessment
  • In the event of a positive outcome, we are good to go

Any questions about the procedure? Let Frederik know via frederik.vanzeggeren@rituals.com.



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