Brand Manager

1 maand geleden

Breda, Nederland Perfetti van Melle Voltijd

Date: Aug 21, 2024

Location: Bangkok, Bangkok, TH, 10120

Company: Perfetti Van Melle Key Responsibilities & Deliverables Brand Management

Responsible for ensuring the effective support to planning and implementation for all consumer and trade marketing initiatives. Monitor, analyze and evaluate brand performance. Evaluate and implement inputs and initiatives to enhance sales and market share. Track and review campaign performance to ensure KPI deliveries and learnings/improvements. Work closely with Group Marketing for local brand alignment and strategies. Work closely with Distributor to ensure trade program optimization and brand consistency. Work closely with shipment team on shipment forecast and delivery. Communication Work closely with local agencies to develop content and/or adapt global content that will drive engagement, enhance brand, and drive local engagement with consumers. Lead Brand Media Planning with agency to ensure investment efficiency on strategic target. Own and manage Media budget. New Product Development Constantly review Perfetti Van Melle international and regional portfolio and trends in confectionery to identify and recommend new products, packs and flavors for launch. Coordinate development of new products with the Corporate & Regional Marketing & R&D teams & Distributors. Coordinate development of packaging with Selection and the Corporate marketing team. Own and lead NPD discussion during key business meetings. Plan and implement launch-related marketing and trade activities. Consumer/Business Analysis Continuously monitor and review consumer trends in the market for new insights and opportunities. Regularly track competitive brand communications and NPDs to understand trends in the category and implications to company strategies. Work with distributors to track and review competitors’ trade programs and implications to PVM brands. Commercial Guide and review distributor Trade Investment to drive efficiency and ROI. Lead Brand Pack Price Strategy to drive revenue and profitability. Business Acumen

Evaluate NPD product/pack/price as well as profitability that will drive the most benefit for the business. Qualifications

Bachelor's degree or equivalent in Marketing. 3+ years' brand management or marketing experience.

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