Manager Marketing Communications
1 maand geleden
As Manager Marketing Communications you report to the Head of Marketing Services and have the following responsibilities:
- Developing and executing retail omni-channel customer campaigns, increasing brand loyalty and creating a customer pull to buy spare parts via our DAF dealers and TRP stores.
- Managing operationally the activities of our external marketing agency.
- Developing and executing digital marketing campaigns to create an on-line customer pull resulting in leads for our dealers and increased revenues in our webshop.
- Developing and execution communication programs to our dealer network creating brand loyalty, making sure that they are fully informed and developing wholesale product promotions.
- Organizing events for our own Sales force and our product suppliers.
- Maintaining a close relationship with Sales, Dealers and Customers, making sure that current and future needs are identified and met.
- You are managing a team of 9 professionals.
For this challenging job we would like to meet with candidates with over ten years of communications experience in the international truck market or other high-tech international business markets.
- You have a Bachelor or Master Degree in Marketing Management or Communications or a relevant other business field and you have demonstrated the ability to develop and execute communication campaigns, and market products on an international scale.
- You are a senior omni-channel communications manager with experience in the business-to-business market including magazines, email marketing, social media and digital marketing who knows how to increase brand loyalty and create effective product promotion campaigns.
- You passionately care about customer experience, and you are data driven, setting clear campaign objectives and measuring business success.
- Experienced team manager with over 5 years business experience showing potential and desire to continue a high-growth path.
- Hands-on mentality, self-starter, high energy level.
- Strong organizational skills, strong leadership skills, ability to multi-task, excellent analytical and interpersonal skills and strong PC and system skills are important requirements for this position.
- Outstanding verbal and written communication skills and excellent presentation skills in English are a must. Knowledge of other European languages are a strong preference.
- Period: start asap - 31 Oktober 2024
- Hours: 37,5 hours per week
- Location: Eindhoven
PACCAR Parts Europe (PPE) reports to the PACCAR Parts Division in North America. PPE works closely with DAF Trucks in Europe in order to grow the sales of spare parts to over 1,000 DAF dealers, TRP stores and customers around the world. To satisfy our customers one stop shop requirement, PACCAR Parts sells DAF branded parts for DAF truck applications, PACCAR branded parts for PACCAR engine applications and TRP and vendor branded parts for applications on other brands of trucks, trailers and workshop items. PPE has employees in all major European markets and PACCAR Distributions Centers (PDC) in Europe (Eindhoven, Leyland, Madrid, Budapest and Moscow) and South America (Brazil).
Department Marketing Communications
The Marketing Communications department is end-to-end responsible for the development, implementation & roll-out of omni-channel communications campaigns to our dealers and customers. This includes the development and execution of retail customer loyalty programs and product promotions on behalf of dealers. These campaigns are based on customer insights, being relevant for each target audience throughout the lifecycle of the vehicle and include magazines, email marketing campaigns, social media and digital on-line marketing. Campaigns should be data driven with the aim on achieving the pre-defined goals and creating a tangible return on investment. The department is also responsible for the communication programs to our dealer network dealer, including information on new developments and wholesale product promotions.
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