Sr Manager, Market Development
3 weken geleden
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Location/Division Specific Information
The Life Sciences Electron Microscopy Business Unit provides innovative electron microscopy workflow solutions for high resolution biological imaging, ranging from atomic resolution imaging of protein complexes to volume acquisition of cellular compartment structures.
Eindhoven, Netherlands; Brno, Czech Repubic; Hillsboro, OR; Remote location, based in USA
Discover Impactful Work:
Are you an inspiring leader with go-to-market experience? Working closely with cross functional teams, you will lead marketing segment strategy and implement customer-centric marketing campaigns to drive demand, delight customers and achieve sales, marketing, and revenue goals.
A day in the Life:
Develop strategic, multi-channel integrated marketing plans for electron microscopy workflows to increase customer acquisition, retention, and expansion Craft compelling value propositions for assigned workflow portfolios in targeted segments that resonate with our customers and prospects Drive lead generation programs that result in sales and long-term customer engagement Analyze and report out on marketing key performance indicators; using available data to advise future strategies and improve marketing return on investment. Develop sales enablement tools, technical training and customer facing materials in collaboration with product management and commercial teams Successfully engage with product marketing, commercial team, agencies, and marketing operations to deliver high-quality content and sales enablement Work closely with internationally based regional marketing managers to scale marketing campaigns Nurture relationships with key opinion leaders to foster collaboration Stay abreast of industry trends, emerging technologies, and competitive landscape May perform other related duties as required and/or assigned
Keys to Success:
Education
Bachelor's degree in Life Sciences or Healthcare-related field, advanced degree preferred
Experience
5+ year experience in marketing, sales, or sales support in scientific capital equipment; Experience with light or electron microscopy a plus 2+ years of people management experience Skilled at content creation, customer value proposition, new product introduction, go to market and demand/lead generation strategies, event organization Experience working in a complex, highly-matrixed organization and a strong record of building alignment in cross-functional teams.
Knowledge, Skills, Abilities
Proactive, collaborative, and problem-solving mindset, influencing cross-functional teams to reach consensus and implement efficient solutions in a matrix environment. Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaign data and analytics to improve on performance and make strategic recommendations Ability to communicate go-to-market strategies, metrics, failures, success stories etc during regular reporting and with business partners Self-motivated, demonstrates creativity and problem-solving ability with good intuition for business, proven written, verbal communication and presentation skills Strong understanding of digital programs including but not limited to the suite of Adobe platforms, Eloqua, Power BI, CRM & other technologies Travel is required (~25%); including international
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain . As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
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