Brand Expert | Dutch – Luxury Retail Industry
3 weken geleden
Responsibilities:
Media Strategy and Budget
- Support the development and implementation of the Media and PR Strategy, plan and track the budget in the entity
- Assist in negotiations of insertions, visuals selection and creative approvals based on product launch and sales push with agency and media owners
- Support Coop/partnership activities: assist in reviewing media plans, delivering strategy, assessing rates, choosing publication and placement opportunities
- Actively support the development of meaningful relationships and the identification of key placement opportunities
- Liaise with Brand Manager for compliance in the deployment of the Marketing plan
- Ensure proper budget management and reporting
- Actively support the development of new and creative ways to raise the image and awareness of the brand in the territory
- Actively contribute to building relations with key partners and strategic organizations as well as opinion leaders in the territory
- Liaise regularly with the Global PR team managing the local press to achieve goals set for the market
- Plan and execute events adhering to all guidelines and ensuring proposed budgets are maintained
- Supervise agencies
- Business level Dutch (C2 level) and fluent in English
- Bachelor’s degree, ideally in marketing or communication
- Proven working experience as a brand expert with a high-end product or service like luxury retail/premium goods, quality hotels, hospitality, and gastronomy is preferred
- A solid network in the PR and media industry would be an advantage
- Have an in-depth knowledge of the local media and press landscape
- Competences: Sense of initiative, collaboration and communication, quality commitment
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