Segment Marketing Manager EMEA
1 week geleden
Why are we proud of what we do at allnex? We create coatings, products which help protect the world for all nex>t generations – and that's exactly what you can do joining us
Imagine how fast your smartphone would become scratched-up, ugly and unusable without a coating. Or an e-bike, the cabin of a train, a beautiful wooden floor, and countless other things in life.
Making objects and their surfaces more attractive and longer-lasting means making them more sustainable, and that's a huge part of what working at allnex is about. No matter which role you step into, you'll become part of a global team of passionate people who care deeply about the chemistry, quality, and global impact of coatings.
You'll also join a highly multicultural and diverse team of more than 4,000 employees in four regions who – as part of one of the world's leading coating resins companies – serve customers in over 100 countries across the globe.
Click here to learn more about how we can make an impact together
For a sneak peek into life at allnex, don't miss our Operator Movie
In role of Segment Marketing Manager for EMEA region you will play a pivotal role in shaping our marketing strategy in EMEA region, leveraging market intelligence to inform decision-making and drive growth for a market segments. You will lead efforts to position ourselves as a thought leader and preferred partner within the coatings or other related special chemicals industry.
Join us at allnex and lead the charge in shaping the future of B2B marketing within our industry.
Apply now to embark on a rewarding career journey with us
1. Market Intelligence and analysis:
- Accelerate market intelligence (industry trends, customer needs, product line & technologies trends and value chain analysis) to identify growth opportunities.
- Monitor competitor activities and industry developments to stay ahead of market trends and challenge, set EMEA market indicators, trend, growth rate and size within segment.
2. Segment strategy:
- Develop and execute regional EMEA segment strategy and marketing plan, in line with business objectives of allnex and 5 years strategic plan on global level, define and prioritize allnex's areas where and how to win.
- Drive impactful marketing initiatives that foster strong relationships with our customer and beyond in the value chain delivering solutions and value.
- Identify key marketing channels and tactics to engage target audiences effectively.
3. Positioning, messaging & content:
- Develop and shape our positioning within the market segments.
- Provide compelling messaging and value propositions that address the (sub)segment, to support internal & external communication with Marcom, Digital, Sales and across functional teams.
4. Lead generation and nurturing:
- Generate leads to attract and engage prospects through targeted campaigns, events, and content marketing initiatives throughout the sales funnel and optimize & integrate customer journey by persona.
- Work closely with sales teams to align marketing efforts with lead generation goals and support pipeline development.
5. Innovation management
- Identify and prioritize innovation to seed EMEA innovation pipeline.
- Drive new product development toward "Sustainability and Green technology".
- Manage a launch of innovation projects together with innovation teams in the region.
6. Cross-Functional Collaboration and Leadership:
- Foster collaboration and alignment with sales, product development, and customer service teams to ensure a cohesive approach to B2B marketing.
- Provide leadership and guidance to marketing team members, fostering a culture of creativity, innovation, and continuous improvement & networks to end users.
- Master's degree in Marketing, Business Administration, Economics or a related field.
- Proven experience in B2B marketing management, preferably within the coatings related industries or in chemicals & alternatives industries.
- Strong analytical skills and the ability to translate market insights into actionable strategies and initiatives.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across cross-functional teams.
- Strategic thinker with a results-oriented mindset, capable of driving initiatives from concept to execution and delivering measurable results.
- Proficiency in marketing analytics tools, CRM systems and digital marketing platforms.
- Creative problem-solver with a passion for innovation and continuous learning.
Equal Employment Opportunity
allnex is proud to be an equal opportunity employer. We celebrate diversity and are committed to an environment where all colleagues contribute for the benefit of our employees, our products, and our communities.
Find out how you can make an impact
Check out our careers page for available opportunities. We look forward to hearing from you.
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