Brand Manager Dach and Baltics

1 week geleden

Rijswijk, Zuid-Holland, Nederland WaterWipes Voltijd

Job Title:
Brand Manager DACH and Baltics

Reports to:
Brand Acceleration Manager Europe

Location:
Rijswijk, Netherlands

Role Deliverables:

  • Building the consolidated marketing plan for the markets in the region and executing it across our paid, owned and earned channels, our partnerships, across all our brand touchpoints with agency partners
  • Work closely with distributor partners to activate key POS, to ensure perfect execution of the brand
  • Monitor and control the marketing budget with recommendations on phasing, spending & budget allocation
  • Owning stakeholder relationships as you manage multifunctional local and global teams, distributors, and agency partners
  • Executing innovation launches to the region, working with portfolio, commercial and crossfunctional colleagues
  • Setting clear activity objectives and KPIs including ROI, monitoring, optimizing and evaluating activities and making clear recommendations for future activations
  • Demonstrate leadership skills as you drive multiple campaigns and collaborate on projects, providing clear guidance to the distributors and agencies on all brand communication.
  • Strong collaboration with Business Development Team to unlock growth opportunities for strategic and developing markets
  • Aligning Global Strategy to Regional markets to ensure brand optimization and localization

Experience & Qualifications:

You should demonstrate a clear ability to work cross-functionally, always with the consumer placed front and centre. You should demonstrate a structured working approach, driven by data & insights, being analytical and with attention to detail. The ability to work in a fast-paced, very ambitious and dynamic organization is essential.

  • A proven track record in developing brands in an FMCG/CPG business environment
  • Experience with distributors and multiple markets
  • Excellent communication and presentation skills
  • Strong commercial acumen
  • Proven campaign delivery and success against KPI
  • Fluency (spoken and written) in English is mandatory, a second language is an advantage
  • Flexibility to travel (role has expected travel of c.10%)
  • Experience managing agencies and portfolios
  • Previous experience managing a marketing budget
  • Ability to work in Matrix and highly collaborative organisations
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