Category and Shopper Insights Manager

1 week geleden

Rijswijk, Zuid-Holland, Nederland WaterWipes Voltijd

Job Title:
Category and Shopper Insights Manager

Reports to:
Market Planning and Strategy Director EMEA+


This role will report to the Market Planning and Strategy Director and will work closely with the regional sales, brand, and shopper teams.

In this role, you will build high-impact insights to influence and drive strategic and tactical actions to win in the marketplace.

The Category and Shopper Insights Manager will be a strong voice of market intelligence, category, and shopper insights in the regional and central team, with superior skills in employing syndicated data and custom research to build impactful insights and recommendations that enable commercial strategy.


Specifically, this role requires working with the region of EMEA (Europe, the Middle East and Australia & New Zealand) with a focus on our EU countries to unlock opportunities for growth across offline and online channels, categories, retailers, and formats by supporting the Market Strategy Planner, market account teams and Business Development Managers.

You will also be responsible for reporting centrally (and objectively) the market performance and the drivers contributing to that performance.


Primary Responsibilities of the role:

Actionable, meaningful Performance measurement:

Through data analysis, manipulation and interpretation, deliver and consistently review the regional performance dashboard across key category metrics across all channels to identify the most impactful business drivers for growth.

Measure KPI performance of initiatives across trade activations, marketing, and promotions to optimise our investment and identify patterns for repeatable growth.


This will allow WaterWipes to make informed decisions on the following:

Category & Channel Strategy:

Contribute to localising the global category vision by integrating relevant local category, shopper, consumer and Brand insights and data.

Drive incremental growth in the wipes category by translating our category vision to customer-specific insights and implications through a shopper-first lens to support customer development within the region.


Portfolio Acceleration & Innovation:
Support Portfolio efficiency and sufficiency by generating insights and shopper-centric evidence (i.e. using a channel/pack/pricing lens) to validate the projected potential of new products in our core and adjacent categories.

Drive Decisions with the power of insights: Serve as the category and shopper "expert" through thought leadership to the demand generation team in the EMEA region. Provide a holistic and integrated view of the 'why' and 'what' is happening in the category, shopper behaviour and marketplace (with retailers/channels), to help prioritize strategic and tactical initiatives across trade, marketing, sales and innovation. Proactively recommend 3rd party studies, purchase of surveys, etc that can enhance our categories, shoppers and competitive benchmark understanding.

Driving Engagement:

Build strong partnerships with the region (sales, marketing, shopper marketing) and central teams (strategic demand, brand, innovation) to establish a discipline of data-driven and fact-based approach to business recommendations and decision making.

Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to different business stakeholders.


Strategic Revenue Management:
Working with the Category Development Manager, identify areas of opportunity with ranging both within channel and cross channel. Monitor and evaluate promotional effectiveness, provide recommendations.

ROLES AND RESPONSIBILITIES

  • Use expertise in analysing data to help drive category growth and provide recommendations on ranging decisions.
  • Work closely with the regional teams to support their growth agenda, provide insight and recommendations.
  • Support the Market Planning and Strategy Director in understanding key strategic insights for the EU region, with a priority on France, Poland, the KSA, the UAE, Germany, and Spain.
  • Understand/Analyse promotional performance and provide recommendations accordingly, working with the Category Development Manager.
  • Work with the regional Product Activation Managers to support the innovation process and regional channel strategy.
  • Support the innovation team by providing insights for future launches.
  • Translate our category vision into customerspecific insights and implications through a shopperfirst lens.

EXPERIENCE AND QUALIFICATIONS

  • Minimum 3 years of category insights experience in FMCG companies, ideally in EMEA markets with retailers like Carrefour, Tesco, Auchan, Lidl, etc. A proven direct retailer interface will also be beneficial.
  • Working directly with retailers and through a distributor model would be beneficial.
  • Bachelor's degree or similar in a related field.
  • Proficient in working with bigger category and shopper data suppliers like Nielsen, IRI,

  • Internship (Sales/Marketing) – Category & Shopper Management

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Join Our Team as Category Management & Shopper Marketing Intern!Are you ready for a unique opportunity to dive into the world of a category manager, decode data into crucial category insights, and unravel the dynamics between a Retailer and a top FMCG player? If you're a self-starter with a keen eye for accuracy, intrigued by Shopper behavior and Shopper...

  • Internship (Sales/Marketing) – Category & Shopper Management

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Short Intro and About the Job Do you want to get an unique opportunity to get to know the work of a category manager and learn how to translate data into essential category insights? Do you want to understand the dynamics between a Retailer and a leading FMCG player? And are you a self-starter and an accurate person who is curious about Shopper behavior...

  • Category & Channel Manager - SN drugstores

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Short Intro and About the Job The Category & Channel Manager is accountable for driving category growth in cooperation with our customers in the drugstore channel, which means support in developing and executing category visions, category plans, optimizing of shelving and merchandising. Your responsibilities are: Understand various factors at play...

  • Category & Channel Manager - SN drugstores

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    The Category & Channel Manager is accountable for driving category growth in cooperation with our customers in the drugstore channel, which means support in developing and executing category visions, category plans, optimizing of shelving and merchandising.Your responsibilities are: Understand various factors at play driving category performance with our...

  • Stage (Marketing): Shopper Marketing

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Wil jij ervaring opdoen als shopper marketeer en meebouwen aan merken als Hipro, Alpro, en Danoontje? Wil je meer leren over de samenwerking tussen merken en retailers zoals Albert Heijn, Jumbo, en Kruidvat? En ben jij daarnaast zelfstandig, gedreven, en nieuwsgierig? Dan ben jij de persoon die wij zoeken als Stagiaire Shopper Marketing Kom ons team in...

  • Key Account Manager

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    The Key Account Manager EDP is responsible for a selection of retailers, across Essential dairy & plant-based portfolio. You're in charge of Topline (VOL+Val) Delivery, within a GtN mandate and you'll follow the direction/lead from the senior key account manager and focus heavily on commercial execution.Your main responsibilities are: Understand the...

  • Brand Manager Dach and Baltics

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland WaterWipes Voltijd

    Job Title: Brand Manager DACH and BalticsReports to: Brand Acceleration Manager EuropeLocation:Rijswijk, NetherlandsRole Deliverables: Building the consolidated marketing plan for the markets in the region and executing it across our paid, owned and earned channels, our partnerships, across all our brand touchpoints with agency partners Work closely with...

  • International Transport and Planning Manager

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Euro Pool Group Voltijd

    Are youready to take the lead in shaping global transport and logistics strategies fora company committed to making a positive environmental impact? The role In this role you willcollaborate closely with International Transport and Planning Managers acrossEurope, Sales & Operations Team and asset management to drive the executionof transport and planning...

  • Demand planner

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Yacht Freelance Voltijd

    Our Planning team is seeking a professional to take charge of the planning for a specific category. This involves gathering inputs from internal stakeholders and using available tools such as SAP-IBP & PBI to develop and align the demand forecast. The forecast is then shared with Supply Planning and Finances to aid decision-making within Danone. You will...

  • Demand planner

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Yacht Freelance Voltijd

    Our Planning team is in search of an individual to take charge of the planning for a specific category. This will involve gathering necessary information from internal stakeholders and utilizing available tools (SAP-IBP & PBI) to develop and synchronize the demand forecast.The forecast is then utilized by Supply Planning and Finances to aid in the...

  • Account Support EDP

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Together with Key Account Managers you are responsible for a high-level service to our (key) customers. You have excellent communication skills and are not afraid to constructively challenge others. You play a pivotal role in the excellence of our commercial execution, particularly at the back end of our commercial operations.Your main responsibilities are:...

  • Account Support Edp

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    About the job Together with Key Account Managers you are responsible for a high-level service to our (key) customers. You have excellent communication skills and are not afraid to constructively challenge others. You play a pivotal role in the excellence of our commercial execution, particularly at the back end of our commercial operations.Your main...

  • Brand Manager

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland GranFood Voltijd

    GranFood is sinds 1989 specialist in marketing, verkoop en distributie van toonaangevende (inter)nationale voedingsmerken in de Benelux. Ons team heeft rijke lokale expertise in verkoop, consumenten- en trade/shopper marketing, logistiek en financiën waarmee wij sterke merken groot maken. Zo bouwen wij samen aan het succes van onze eigen merken – zoals...

  • Corporate Development Manager

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Kiwa Voltijd

    Job Summary: Are you up to making a strategic difference for a highly ambitious international company in Testing, Inspection and Certification aiming to double in size in coming years, also involving 10-15 acquisitions per year? Do you aspire to take responsibility for searching and analyzing market opportunities, forming partnerships, setting up joint...

  • Freelance Demand Planner

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Yacht Freelance Voltijd

    Our Planning team is seeking a professional to take charge of the planning for a specific category. This involves gathering inputs from internal stakeholders and using available tools such as SAP-IBP & PBI to develop and align the demand forecast. The forecast is then shared with Supply Planning and Finances to aid decision-making within Danone.Main...

  • Key Account manager

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Ben jij klaar om het verschil te maken in het hardst groeiende team binnen Danone?Het Away From Home team laat al jaren sterke groei zien door samenwerkingen met belangrijke partners in het Foodservicekanaal, gericht op Catering, Hotellerie, Horecaketens en On-the-Go. We zoeken een ondernemende Key Account Manager om deze groei voort te zetten.Je maakt deel...

  • PRGM Manager

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Short Intro and About the Job The PRGM manager is responsible for driving progression of return on investment for all trade related investments, for total NL consumer sales. He/she plays a pivotal role in developing multiple scenarios throughout the year to optimize commercial executional plans. Furthermore, he/she serves as "point-of-contact" and...

  • Brand Manager First Diet

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Short Intro and About the Job Based on a thorough understanding of the consumer, the brand, its market and competition, you co-develop a strategy and action plan to achieve the agreed objectives in terms of volumes, market share and profitability for the First Diet brand, Olvarit. Your main responsibilities will be the following: • Together with the...

  • Brand Manager First Diet

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    Based on a thorough understanding of the consumer, the brand, its market and competition, you co-develop a strategy and action plan to achieve the agreed objectives in terms of volumes, market share and profitability for the First Diet brand, Olvarit.Your main responsibilities will be the following: Together with the Sr Brand Manager First Diet develop the...

  • Brand Manager First Diet

    1 week geleden

    Rijswijk, Zuid-Holland, Nederland Danone Voltijd

    About the job Based on a thorough understanding of the consumer, the brand, its market and competition, you co-develop a strategy and action plan to achieve the agreed objectives in terms of volumes, market share and profitability for the First Diet brand, Olvarit.Your main responsibilities will be the following:Together with the Sr Brand Manager First Diet...