Customer Insights and Growth/customer Journey

2 weken geleden

Amsterdam, Noord-Holland, Nederland ING Voltijd
As a specialist in Customer Insights and Growth, you will be at the forefront of transforming data into business growth

Your key responsibilities include:
Bridging the gap between analytics and business impact

  • Collaborate closely with crossfunctional teams including digital sales, product development, and analytics to implement personalized customer journeys
  • Create compelling storylines around growth opportunities and use these to engage and mobilize stakeholders to take action
  • Inspire colleagues and foster a culture of data curiosity and learning
Entrepreneurial and proactively looking for opportunities

  • Utilize customer data and analytics to identify opportunities (e.g. customer segmentation, marketing campaigns, UX/product improvements, etc.) for personalization and customer engagement
  • Develop and execute customer journey strategies focused on driving customer growth and retention
  • Translate insights into concrete actions that drive marketing effectiveness and business impact
  • Stay updated on industry trends and best practices in customer experience and personalization
Data-driven decision making

  • Conduct research and analysis to understand customer behaviors, preferences, and pain points
  • Design and implement A/B tests and experiments to optimize customer touchpoints and conversion rates
  • Define relevant metrics, establish benchmarks, and ensure data accuracy
  • Monitor key performance indicators (KPIs) related to customer growth and engagement, and provide actionable recommendations for improvement
  • Working with data analysis, statistical modeling, and data visualization tools (e.g., Python, SAS, SQL, Cognos)

How to succeed
We hire smart people like you for your potential. Our biggest expectation is that you'll stay curious. Keep learning. Take on responsibility. In return, we'll back you to develop into an even more awesome version of yourself.

  • A bachelor's degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science)
  • 3+ years of relevant experience in marketing analytics, data science, or related roles
  • Excellent project management skills with the ability to prioritize tasks and manage multiple initiatives simultaneously
  • Experience with performance marketing, CRM, and product analytics
  • Great communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
  • Creative thinker with a customercentric mindset and a passion for delivering exceptional results.
  • Familiarity with financial services or banking/investment products is advantageous.

Rewards and benefits
The benefits of working with us at ING include:

  • A salary tailored to your qualities and experience
vacation days depending on contract

  • Pension scheme
  • 13th month salary
  • Individual Savings Contribution (BIS), 3.5% of your gross annual salary
  • 8% Holiday payment
  • Hybrid working to blend home working for focus and office working for collaboration and cocreation
  • Personal growth and challenging work with endless possibilities
  • An informal working environment with innovative colleagues

About us

How to apply
Ready to apply? Use the link below to upload your motivation letter and CV.

If successful, you will be invited to two interviews so we can get to know you as a potential new colleague, and you can get to know us as a potential employer.


Questions?
Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

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