Manager CRM Member Acquisition
2 weken geleden
Design Your Future at PVH
Manager CRM Member Acquisition & Activation CKBe part of an iconic story.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.
The Team
The mission of the Calvin Klein CRM & Membership team aims to build and nurture strong customer relationships by enhancing personalized member experiences. This team plays a crucial role within the Direct-to-Consumer (DTC) organization by focusing on customer data, engagement, and loyalty initiatives, ensuring that Calvin Klein's DTC channels effectively engage and retain customers to drive brand growth and success.
The Position
Join our dynamic CRM & Membership team as a pivotal member, reporting directly to the Director of CRM, Europe. As the CRM Manager, Acquisition & Activation, you'll spearhead our efforts in acquiring, engaging, converting, and retaining CRM members, with a primary focus on collaborating closely with key partners in EU markets to execute membership marketing strategies.
Your role will encompass a diverse range of responsibilities, including analyzing CRM member behavior to extract actionable insights, crafting marketing plans to attract new members while delivering exclusive value propositions, monitoring campaign performance, and disseminating key learnings throughout the region to enhance our membership offerings and activations continually.
You'll collaborate closely with various stakeholders, including core HQ marketing functions (such as marketing, communications, CRM, and paid media), business & commerce functions (including omnichannel, CK retail, and CK E-commerce), as well as regional marketing and retail teams.
This role offers an exciting opportunity to drive impactful CRM and membership initiatives within a dynamic and collaborative environment, shaping the future of customer engagement across the EU region.
Key Responsibilities:
Research & analysis: Through both external & internal research (competitive benchmarking & consumer behavior analysis), build hypotheses and plans to influence the most critical KPIs through membership activation Influencing stakeholders and get buy-in: Build a comprehensive action plan backed by data and insights and present to key stakeholders, in order to gain buy-in and push through a plan towards execution Develop comprehensive marketing plans: Together with key stakeholders both in markets & Amsterdam HQ, develop key consumer moments that deliver 'member-only' value, design end-to-end consumer journey that will drive new member acquisition, member engagement, conversion and retention Briefing communications/activations: Based on the marketing plan, get all relevant stakeholders onboard (eg. internal creative agency, media partner, other stakeholder functions (PR, etc.)) and brief-in the deliverables which will help us achieve the goals of the marketing plan. Retail stakeholder management: Working closely with the omnichannel and local retail teams, ensure key initiatives are in place and running to drive consumer acquisition & consumer identification. Recap/learnings/measurement: With the help of internal teams (eg. CRM data & analytics), build hypotheses and set goals/KPIs for each project, execute it, measure the results and recap into learnings decks, which will be shared across the org for best practice sharing and continued learning/improvement. Strategic projects: To take on team-wide or department-wide strategic projects as necessary.The Ideal Candidate:
Has graduated at a degree level or equivalent Has approximately 6-10 years of experience working in a high paced, international setting, preferably with a global premium fashion or retail brand. Is strategic, analytical, creative and has a good eye for visual communication. Has outstanding communication skills, being able to pitch new ideas to functional partners to get them excited, onboard and to support the initiatives. Has a deep understanding of CRM and different consumer segments and consumers' motivations, and is able to address them in a different manner and tone of voice. Has experience in measuring consumer engagement, understanding data points and key levers to improve the core KPIs. Has experience in marketing activations, including global/local content creation, exclusive/local events and product offers that drive member engagement and purchases. Has experience in membership/loyalty marketing (this would be a big plus). Is able to work in a highly productive, sometime hectic environment with a hands-on mentality Is fluent in English (both verbal and written). Be valued.
In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.
Be part of it.
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
-
Marketing Activation Project Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Projob B.V. VoltijdBedrijfsomschrijvingThe European head office of this internationalfashion & lifestyle brand is based in Amsterdam. The company'sstyle is classic American with a twist. Dynamic, international, andopen-minded describes the company's culture atbest.FunctieomschrijvingReady to drive membership growth and createmeaningful consumer connections? Join our client's...
-
Digital Acquisition Specialist
2 weken geleden
Amsterdam, Noord-Holland, Nederland Rituals VoltijdAre you ready to make meaningful connections and drive impactful campaigns that resonate globally? Look no further The acquisition team at Rituals, nestled within our dynamic digital marketing division, is on the lookout for a passionate Digital Acquisition Specialist to join our vibrant community. JOIN OUR TEAM As a Digital Acquisition Specialist, you...
-
Marketing Activation Project Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Projob B.V. VoltijdBedrijfsomschrijvingThe European head office of this international fashion & lifestyle brand is based in Amsterdam. The company's style is classic American with a twist. Dynamic, international, and open-minded describes the company's culture at best. FunctieomschrijvingReady to drive membership growth and create meaningful consumer connections? Join our...
-
Manager CRM
4 weken geleden
Amsterdam, Noord-Holland, Nederland Adevinta VoltijdWould you like to be part of one of the strongest brands in The Netherlands and Belgium and work with one of the largest customer bases? Do you enjoy figuring out what people need to succeed in (second hand) online trading and does it energize you to lead a team of CRM specialists? If so, we have the perfect job for you here.CRM plays an important role in...
-
Manager CRM
2 maanden geleden
Amsterdam, Noord-Holland, Nederland Adevinta VoltijdWould you like to be part of one of the strongest brands in The Netherlands and Belgium and work with one of the largest customer bases? Do you enjoy figuring out what people need to succeed in (second hand) online trading and does it energize you to lead a team of CRM specialists? If so, we have the perfect job for you here.CRM plays an important role in...
-
ESN INTERNATIONAL CRM Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland The Quality Group GmbH VoltijdJOB DESCRIPTION: As Junior CRM Manager, you will be responsible for the continuous development of our CRM strategy for the International Markets (Focus: NL/BE/UK). You will work with the support of the team to create and manage campaign plans for email communication, including automated lifecycle measures and customer segmentation.YOUR RESPONSIBILITIES:...
-
CRM Campaign Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Accell Group VoltijdAbout the role As the CRM Campaign Manager at Accell Group, you'll oversee and orchestrate multiple campaign sends across D2C and B2B, aiming to elevate customer engagement and loyalty in the long run and commercial KPIs in the short-run. This role demands a proactive and entrepreneurial mindset, where you'll have the autonomy to shape and execute...
-
Marketing Technology Associate, CRM Deployment
2 weken geleden
Amsterdam, Noord-Holland, Nederland Uber VoltijdAbout the RoleThis is a unique opportunity to be part of Uber's EMEA Regional CRM team. In this role, you will be able to join an established team responsible for delivering communications to our customers around the globe and making an impact on a daily basis.As a Deployment Manager, you will be responsible for building and deploying communications to...
-
CRM Manager
1 maand geleden
Amsterdam, Noord-Holland, Nederland Takeaway VoltijdReady for a ChallengeThen Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery...
-
CRM Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Takeaway VoltijdReady for a ChallengeThen Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery...
-
CRM Manager
4 weken geleden
Amsterdam, Noord-Holland, Nederland Takeaway VoltijdReady for a ChallengeThen Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery...
-
Specialist CRM Campaigns Sale
2 weken geleden
Amsterdam, Noord-Holland, Nederland PVH VoltijdDesign Your Future at PVH Specialist CRM Campaigns Sale & Promotions CK Be part of an iconic story. PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by...
-
Talent Acquisition Partner
2 weken geleden
Amsterdam, Noord-Holland, Nederland Rituals VoltijdJob DescriptionTo spot, engage and hire top-tier Tech TalentWether you call yourself a Recruiter, Talent Acquisition Specialist or Talent Acquisition Parter, you know exactly how to spot, engage and reel in those top-notch candidates At Rituals we have an exciting opportunity for a seasoned Talent Acquisition Partner focussing on Business Technology...
-
Manager CRM Lifecycle Communications Europe
2 weken geleden
Amsterdam, Noord-Holland, Nederland Adidas VoltijdJoin adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking...
-
CRM Manager
4 weken geleden
Amsterdam, Noord-Holland, Nederland Takeaway VoltijdReady for a ChallengeThen Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery...
-
CRM Manager
1 maand geleden
Amsterdam, Noord-Holland, Nederland Takeaway VoltijdReady for a ChallengeThen Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery...
-
CRM Manager
1 maand geleden
Amsterdam, Noord-Holland, Nederland Takeaway VoltijdReady for a ChallengeThen Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery...
-
CRM Manager
2 weken geleden
Amsterdam, Noord-Holland, Nederland Takeaway VoltijdReady for a ChallengeThen Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery...
-
CRM Manager
4 weken geleden
Amsterdam, Noord-Holland, Nederland Takeaway VoltijdReady for a ChallengeThen Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery...
-
CRM Manager for Strategic Customer Solutions
2 weken geleden
Amsterdam, Noord-Holland, Nederland Page Personnel VoltijdCRM Manager for Strategic Customer Solutions PageGroup SSC Over onze klantOur purpose at PageGroup is to Change Lives, for our customers, our employees and our investors. We are customer led, people powered and insight driven and everything we do is underpinned by our values. FunctieomschrijvingThe CRM Manager will be an integral role in this newly...
