App Product Marketing Manager in Amsterdam

1 week geleden

Amsterdam, Noord-Holland, Nederland Storio Group Voltijd

Product Marketing Manager - Join our Team at Storio Group

We have a solid customer base, but we are eager to expand and captivate a new audience. To fuel our growth, we are gearing up to launch an innovative App that will cater to a new generation of customers, offering products that create lasting memories for both them and their loved ones. And that's where you come in

  • Product Positioning and Messaging: Craft the messaging, positioning, and value proposition for our apps to effectively communicate their benefits and unique selling points to target audiences
  • App Marketing Strategy: Develop and implement comprehensive marketing strategies to boost user acquisition, engagement, and retention for our mobile applications
  • Go-to-Market Planning: Lead the planning process for new app launches and major updates, coordinating efforts and developing marketing assets
  • User Persona Development: Identify target user segments, understand their needs, and create detailed user personas to inform marketing strategies
  • User Acquisition: Collaborate on user acquisition strategies across various channels such as paid ads, ASO, influencer partnerships, and social media
  • Campaign Management: Plan and execute marketing campaigns to promote app downloads, features, and updates across multiple channels
  • Email and Push Notification Marketing: Coordinate email and push notification campaigns to engage and retain app users
  • Partnerships: Identify partnership opportunities to enhance awareness and engagement
  • Social Media Marketing: Develop strategies to promote the Apps, engage with users, and build brand awareness through social media
  • Performance Tracking and Optimization: Monitor KPIs related to app usage, campaigns, and engagement to optimize marketing strategies
  • Cross-Functional Collaboration: Work with various teams to align marketing efforts with product features and user feedback
  • Market Research: Stay updated on industry trends and conduct competitive analysis to identify growth opportunities
IMPACT AND CONTRIBUTIONS
  • As the Product Marketing Manager for the new App, you will drive growth and engagement, develop and execute marketing strategies, and collaborate with teams to ensure success
WHAT WE OFFER
  • Generous annual leave and remote working policies
  • Versatile hybrid working model
  • Comprehensive benefits package
  • Inclusive company culture with diverse teams and social events
WE ASK
  • No minimum education requirement
  • Seeking technology-focused marketers with a strong background in App marketing
  • Ability to thrive in a fast-paced environment and work collaboratively
  • Looking for a team player with several years of mobile app marketing experience
  • Proven track record in driving user acquisition and engagement
  • Deep understanding of app marketing channels and analytics
  • Strong analytical and communication skills
  • Passionate about mobile technology and digital marketing innovation

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