Assistant Manager Digital Analytics
4 weken geleden
Key Responsibilities
Scope: Contribution to a specific analytic deliverables or services
Analytics
In this role, you will have the unique opportunity to dive deep into the adidas media ecosystem (across both paid and organic channels) to generate insights that inform channel strategies and tactics.
Make methodology recommendations for various testing initiatives, ensuring robust test setups.
Interpret (causal impact) test results within different marketing channels to drive continuous optimization, increased consumer satisfaction and improved return on ad spend.
Create solutions and insights for ad hoc and recurring requests using analytics toolkit (SQL, python, PowerBI, Adobe Analytics, etc).
Translate business requirements into analytical needs and vice versa.
Consulting
Collaborate with Performance Marketing teams as well as agency stakeholders to identify opportunities within Paid Media for commercial campaigns as well as BAU activity.
Translate gathered insights into engaging, actionable, and easy to digest insights presentations including visualization.
Build trust with stakeholders in your scope of responsibility to facilitate actionability of insights.
Help establish a fact-based culture in the organization by continuously improving data driven decision processes.
Reporting
Be part of further developing the reporting infrastructure for marketing channels across paid, non-paid and earned channels.
Develop self-service analytics solutions and ensure continuous improvement & relevance through stakeholder feedback.
Contribute to the development of best practice guidance for markets and other adidas stakeholders to maximize the use of analytics capabilities.
Innovation
Build an internal network to increase knowledge of the digital ecosystem, data science and digital analytics.
Challenge your stakeholders and the rest of the analytics team to adopt the latest available tools & insights for optimal decision making.
Proactively identify insights & opportunities that the business can pursue and influence adoption.
Key Relationships:
Europe eCom Media Activation
Europe Media Agency
Europe Trading Team
Europe Finance
Europe eCom Digital Activation
Global Digital Analytics
Other Europe eCom Teams
Requirements
Education & Professional Experience
University degree in the field of Analytics, Business Information Management, Data Science
2+ years of hands-on experience in Data Science or Advanced Analytics
Experience in eCommerce environment considered a bonus.
Experience with digital marketing in a brand environment considered a bonus.
Soft-Skills
A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
Good communication skills, presentation skills and storytelling, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
Hard-Skills
Good Experience with ETL tools and automation techniques is a must: e.g. python, SQL
Experience with enterprise level cloud data platforms (Databricks, Snowflake, GCP, etc).
Experience with visualization techniques and data analysis tool(s) e.g. PowerBI, python data viz libraries
Experience with diagnostic & predictive data science techniques (e.g. decision trees, multivariate regression)
Good project management skills, including the ability to work on several projects simultaneously.
Proficient in MS Office
Fluent English both verbally and written.
Experience with causal inference considered a bonus.
Basic Experience with marketing analytics disciplines (web, eCom, social, mobile, paid media, SEO, SEM, CRM, etc.). considered a bonus.
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