Head of Retail

2 weken geleden

Amsterdam, Noord-Holland, Nederland HyperGrowth Recruitment Voltijd

Head of Retail (B2B) – Mother's Earth

Rewarding Salary + Benefits

Full Time

Remote – Europe

We've teamed up with the fast growing 'change for good' cleaning product brand, Mother's Earth, who are now in the market to secure a Head of Retail to join their rapidly scaling team

Mother's Earth is dedicated to creating a positive impact by reducing toxins and plastic waste in cleaning products and making donations to those in need. Their mission is to contribute to a better world for people and animals.

They believe in sustainability and health as a priority, and are committed to creating products that have a positive impact.

Join a dynamic, innovative team and help us bring meaningful products to market that align with our core values of transparency, continuous improvement, and community.

Check out what we are doing here; https://mothersearth.com/en-gb

The Role:

As Head of Retail (B2B), you will be responsible for scaling and managing our retail operations in the DACH region, France, and the Benelux. You will ensure that our products gain strong distribution and presence in key retail channels. You will develop and execute a strategic retail roadmap, build and manage relationships with key retailers, and lead the retail sales team to drive growth and profitability.

Mother's Earth is dedicated to creating a positive impact by reducing toxins and plastic waste in cleaning products and making donations to those in need. Our mission is to contribute to a better world for people and animals.

Key Responsibilities:

  • Retail Strategy & Growth: Develop and implement a long-term retail strategy to expand our presence in supermarkets, specialty stores, and other key retail outlets in the DACH-, France, and the Benelux region.
  • Strategic Account Management: Build strategic relationships with key retailers, negotiate annual agreements, pricing structures, promotions, and proactively identify growth opportunities to expand shelf space and retail visibility.
  • Team Leadership & Development: Recruit, mentor, and scale a high-performing B2B retail sales team, ensuring they deliver strong revenue growth and foster strategic retailer relationships.
  • Category Management: Closely collaborate with retailers to optimize shelf placement, visual merchandising, and promotional effectiveness, ensuring our products stand out in competitive retail environments.
  • Data-driven Decision Making: Regularly monitor retail KPIs (sell-in, sell-through, margin analysis, inventory turns), analyze performance data, and adjust tactics proactively to maximize retail profitability and volume.
  • Retail Marketing Collaboration: Work closely with the marketing team to create high-impact retail promotions, in-store activations, merchandising tools, and POS materials to drive consumer engagement and brand visibility.
  • Supply Chain & Operations Coordination: Collaborate tightly with operations to ensure seamless inventory management, forecasting accuracy, and timely deliveries to retail partners, optimizing retail stock availability
  • Competitive Analysis & Market Trends: Stay updated on retail trends, competitor activity, and consumer behavior to identify new opportunities and ensure our retail strategy remains ahead of the curve.

Requirements:

  • Retail experience:Minimum 5+ years in a senior retail management role within FMCG, household, or cleaning products, specifically in Benelux-, DACH-, and/or France region
  • International Distribution Expertise: Proven track record in successfully working with European distributors and navigating international retail landscapes.
  • Strong Negotiation & Relationship Skills: Demonstrable experience negotiating and securing high-value agreements with leading European retailers
  • Leadership & Scale-up Experience: Proven ability to build, manage, and motivate high-performing retail teams, preferably in a fast-paced, entrepreneurial environment.
  • Analytical Mindset: Skilled at interpreting retail sales data to drive strategy and tactical decision-making.
  • Communication & Cross-cultural Skills: Fluent in Dutch and English, with proficiency in German or French as an advantage; capable of effectively navigating multiple European retail cultures
  • Highly organized & proactive: Strong ability to manage multiple retail projects and initiatives simultaneously.
  • Location: Preferably based in the Netherlands, willing to travel frequently within Europe

Day-to-Day Activities:

  • Oversee daily retail sales operations, ensuring sales targets and distribution goals are met.
  • Manage key retail accounts, conducting regular check-ins and ensuring our products are performing well in stores.
  • Analyze sales performance and retail data to identify trends, opportunities, and areas for improvement.
  • Collaborate with the marketing team to execute retail promotions, activations, and in-store campaigns.
  • Work closely with supply chain teams to manage inventory, ensuring product availability in stores.
  • Lead and mentor the retail sales team, providing guidance, setting goals, and monitoring performance.
  • Stay updated on industry trends, new retail opportunities, and competitor activities to refine the retail strategy.
  • Report weekly and monthly performance updates to senior management, highlighting key successes and areas for growth.

If this sounds like you then hit apply or email Kyle on kyle@hypergrowthrec.co.uk to find out more

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