Marketing Executive
2 weken geleden
**Company Description** About Informa Markets**
In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions.
Informa Markets creates platforms for specialist markets to connect, trade, innovate and grow.
We operate over 500 major, branded exhibitions where buyers and sellers working in a specialist market can meet face to face, see and show products, conduct business and build relationships. We also provide a range of online media solutions based on data and expert content that connect and engage businesses year-round.
About the Role
You're a Perfect Fit If...
- You're a digital native who breathes data analysis. You have a proven track record of learning from past campaigns and continuously improving performance.
Here's What You'll Do
- Collaborate with the Senior Marketing Executive to develop and execute a winning digital marketing campaign plan.
- Develop strategic marketing plans across all channels to drive registration for our webinars.
- Lead the digital marketing team, monitoring campaign delivery and optimizing performance based on insights.
- Provide clear briefs for copywriters and ensure all content aligns with brand messaging.
- Become a customer journey guru, monitoring and developing touchpoints across all channels. You'll also contribute to building customer personas.
- Own data plans, segmentation, and analysis, ensuring everything is in tip-top shape.
- Develop comprehensive testing plans to refine and optimize various campaigns.
- Track and report on campaign effectiveness against set targets, constantly seeking to improve results.
**Qualifications**
Qualities We Value
- You thrive in international, matrix organizations.
- Data is your compass - you can draw clear conclusions and present them effectively.
- Change excites you - you see it as an opportunity to grow.
- You have an entrepreneurial mindset who embraces agile work style.
- Presenting ideas to large teams and senior management is a breeze for you.
The Skills You Bring
- Proficiency in marketing automation and project management tools, preferably including Eloqua and ASANA.
- Experience with data segmentation tools (Eloqua), CMS systems (Adobe Experience Manager or Smart Communication Media),
- Experience with web analytics (Adobe Analytics, Google Analytics), A/B testing platforms (Adobe Target), and design tools (Photoshop, InDesign or Canva) will be considered an advantage.
- You have a deep understanding of digital channels and their metrics.
- You've developed and delivered successful marketing strategies that align with company goals.
- Critical thinking and analytical skills are your superpower. You can analyze complex issues, draw conclusions, and implement solutions.
- You excel at written and verbal communication.
**Additional Information**
Why work at Informa?
**Our benefits include**:
- Tailored development opportunities and on-demand access to thousands of courses on LinkedIn
- Balance time in the office with time working remotely, feeling fully supported wherever you are
- 24 days annual leave, 4 days for volunteering and a day off for your birthday
- The chance to work from (almost) anywhere across the globe, four weeks a year
- Competitive and rewarding benefits, tailored to each of our regions
- Work with high quality specialist products
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
- The chance to become an Informa shareholder, with extra rewards just for colleagues
- Regular social events and networking opportunities
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