Customer Marketing Manager

4 weken geleden

Amersfoort, Nederland Haleon Voltijd

About the role:
The Customer Marketing Manager will deliver world-class in-store commercial solutions along the shopper journey, based on customer, shopper, and expert insights. The role involves developing an optimal promotional program for our customers, ensuring excellent in-store execution of all promotions and brand themes, and supporting the development of strategic brand and account plans. The Customer Marketing Manager will be a strategic partner for Key Account Managers and Brand Managers, creating joint business planning and serving as the key contact person for retailers' category and trade marketing management.

Key responsibilities:

- Lead promotional projects based on shopper insights and retail analyses together with the NRM team.
- Manage deadlines for promo development and act as the key contact for 3rd party agencies.
- Support joint business planning and ensure effective execution of promotional calendars.
- Drive in-store excellence measurements and operational excellence.
- Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon customer and brand positioning.
- Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers.
- Build strong key account and brand plans together with Brand Marketing and Key Account Manager.
- Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior.
- Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL.

Qualifications and skills:

- 3-5 years of proven experience in customer marketing, project management, and promotional development.
- Strong understanding of shopper insights, retail analyses, and key account strategies.
- Excellent presentation and communication skills.
- Ability to manage budgets and analyze promotional effectiveness.
- Ability to build relationships with key customers and internal stakeholders.
- Innovative mindset with a focus on continuous improvement and driving category growth.

We Offer:

- An exciting opportunity to make a positive impact on global health.
- A recognition program celebrating employees' contributions.
- Generous Holiday Allowance.
- Support for car/public transport commute allowance.
- Comprehensive paternity/maternity leave cover.
- Support for remote work arrangements.
- Flexibility in work schedule to accommodate personal needs.
- Competitive pension scheme.
- International career development opportunities.

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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