Brand Manager Vaccines

4 dagen geleden

Amersfoort, Nederland GSK Voltijd

**Site Name**: Netherlands - Amersfoort
**Posted Date**: Sep 25 2024

**Job Purpose**:
Lead the commercialization of our portfolio of vaccines on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics.

The role reports directly into the Vaccines BU-Head.

**Key Responsibilities**:

- LEADERSHIP: Advocate for, lead all activity and be accountable for the assigned brand. Lead the cross-functional Brand Team, consisting of office and field colleagues, by providing vision, clarity for brand success, and by embedding a winning mindset for the brand within the organization. The Leadership role extends to external customers / stakeholders at all relevant levels.
- INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer conversations, Key Account Management feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert aligned with assigned brand.
- BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage. Ensure that a solid financial base is in place.
- OPERATIONS / EXECUTION: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of GSK. Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner and BU-Head;
- FIELD ENGAGEMENT: Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development.
- DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team with ADP tools (comm. cells, course corrections, target stretch workshops, performance dashboards) to maximize brand potential; deliver versus the agreed targets, actively pursue opportunities, minimise risk and ensure that course corrections are in place;
- FORECASTING: Manage product supply chain through the Core Commercial Cycle, adjusting as required based on market intelligence and with local insights to forecast accurate production targets;
- EXTERNAL ENGAGEMENTS: continuously gather customer insights and seek the feedback on marketing inputs and campaigns from External Experts, HCPs, scientists, Members of Medical associations & Pharmacist.

**Why You?**:
**B**asic Qualifications**:

- University degree in Marketing, Communications, Economics, Biology, Pharmacy, Medicine or other relevant specialty.
- Experience as a Junior Marketeer/Product Manager.
- Fluent NL/EN required.

**Preferred Qualifications**:

- Marketing, Digital Communications experience.
- Strong communication and engagement skills.
- Experience with brand planning processes and translating strategy into execution.
- Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels.
- Experience in / affinity with medical prevention / vaccine market.
- Prior pharmaceutical marketing/sales/medical experience preferred - 5 to 7 years minimum
- Experience with launching product(s).
- Ability to lead cross-functional matrix working.
- Happy to challenge others and accepts to be challenged him/herself.
- Ability to engage with opinion leaders and understand the stakeholder perspective.
- Flexible thinking and ability to continuously innovate and learn.

**# LI-GSK**:
**Why GSK?**

**Uniting science, technology and talent to get ahead of disease together.**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can kee

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