Brand Activation Manager

3 maanden geleden

Amersfoort, Nederland Kenvue Voltijd

Description

Kenvue is currently recruiting for:
Brand Activation Manager Netherlands (PG25)

This position reports into the Professional marketing Manager based in Antwerp

**Who we are**

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® - are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Join us in shaping our future - and yours. Watch us here.

**What will you do**

The Brand Activation manager will be driving **Health Care Professional engagement** for the brands Nicorette and Listerine in the Netherlands.

The role will also involve frequent interactions with the Central Europe cluster to provide input and make sure we both feed into the global strategy and assure locally we get the required tools/support to grow our HCP engagement. This person will work closely together with the Belgian team as we are a Benelux organization.

**Key Responsibilities**

**1)** **Shape and develop a market leading marketing agenda for Nicorette & Listerine towards our HCP’s (GP’s, stop smoking coaches, Dentists & Mouth Hygienist) to grow our market share**
- Generate Insights and understand HCP needs to develop an HCP centric plan & content
- Translate HCP insights into a brand & channel strategy for the different HCP segments
- Draft and execute a marketing and communication plan towards HCP’s in NL
- Develop HCP content & materials (customer centric)
- Review and evaluate market research/trends and competitor information

**2)** **Develop a strong influencer/KOL strategy & program for **Nicorette & Listerine**:

- Working collaboratively with external customers and partners (healthcare professionals & healthcare associations) to develop a KOL network
- Play a proactive role in developing and managing relationships with KOLs
- Understand the Patient journey, identify key influencers and develop an omnichannel key influencer program (ex. Partnership with professional organization with congresses, webinars, bannering,)
- Amplify message by partnering with influential Key Opinion Leaders and/or trade associations
- Facilitate quit smoking support access to Nicorette range in the current reimbursement program in the Netherlands

**3)** **Build, lead & execute the HCP Marketing plan in NL with excellence**:

- Position our brands as partner of choice with HCP’s/GP’s (e.g. doctors, quit smoking coaches, dentists, dental hygienists)
- Develop omni-channel Professional Marketing plan in NL in conjunction with regional support to drive awareness for Nicorette and Listerine (e.g. educational events, advisory boards, CRM activities)
- Excellence in execution: leverage content, creation of material, execution via 3rd party agencies and tracking of results.
- Manage distribution of samples towards HCP's
- Collaborate closely with lead stakeholders across the BNL / Central Europe cluster to access best in-class best practices.

**4)** **Assure compliance**:
Support and comply with the organizations’ duty of care obligations, in pharmacovigilance, regulatory, quality and medical information.

Qualifications

**What we are looking for**

Above all, you will value and demonstrate Owner Mindset, Outside-In Focus and Daring Spirit.
- **Agility & Ownership**:

- You love to take ownership, even beyond your scope of responsibility.
- You constantly look for opportunities and you are to compliantly achieve success.
- You have a very high propensity for collaboration & cross functional ways of working.
- **Outside-in Focus**:

- Demonstrate expertise in Professional Marketing and Market access in the Netherlands
- Excellence in stakeholder management internally and externally.
- Build strong value-added partnerships with external stakeholders to generate perspective and insights.
- **Daring Spirit**:

- Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.
- Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.
- Dares to take risks aligned with Credo-based decision-making.

**Required Qualifications**

Experience
- 3-5 years of experience in Marketing in Pharmaceutical business or Health & Beauty
- Experience in pharma and working with Health Care professionals is a plus.
- Strong experience in stakeholder mapping, influencer marketing and omni-channel is a plus.
- Strategic and conceptual thinking is an asset.
- High propensity for collaboration and cross-functional ways of working.
- Background in pharmaceutical o

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