Manager Marketing

3 maanden geleden

Amersfoort, Nederland Yokogawa Voltijd

Marketing Manager

Location: Amersfoort, Netherlands

Reports To: Vice President of Test & Measurement Yokogawa Global Sales and Marketing

As a Marketing Manager you will be responsible for:
Strategic Marketing Planning:

- Develop and implement comprehensive marketing strategies and plans tailored to the European market.
- Align marketing initiatives with the company’s overall business objectives and growth goals.
- Monitor and analyze market trends, competitor activities, and customer insights to identify opportunities and threats.

Brand Management:

- Ensure consistent brand messaging and positioning across all marketing channels.
- Enhance brand visibility and reputation in the European market through targeted campaigns and initiatives.
- Collaborate with the global marketing team to maintain brand consistency.

Lead Generation and Demand Generation:

- Develop and execute lead generation campaigns to drive sales and business growth.
- Track and analyze the effectiveness of lead generation activities and adjust strategies as needed.

Content Creation and Management:

- Oversee the creation of high-quality, engaging content for various marketing channels, including website, blogs, whitepapers, case studies, and social media.
- Ensure content is relevant, informative, and aligned with customer needs and industry trends.
- Manage external agencies and vendors for content production as necessary.

Events and Trade Shows:

- Plan, coordinate, and execute participation in industry trade shows, conferences, and events.
- Develop event strategies to maximize brand exposure and lead generation.
- Evaluate the success of events and implement improvements for future participation.

Digital Marketing:

- Lead digital marketing efforts, including website management, online advertising, and social media marketing.
- Optimize the company’s online presence to increase traffic, engagement, and conversions.
- Stay updated on digital marketing trends and tools to implement best practices.

Team Leadership and Development:

- Build and lead a high-performing marketing team across Europe
- Provide guidance, mentorship, and professional development opportunities for team members.
- Foster a collaborative and innovative team culture.

Budget Management:

- Develop and manage the European Marketing budget.
- Allocate resources effectively to maximize ROI on marketing activities.
- Monitor expenditures and ensure compliance with budgetary constraints.

Collaboration and Communication:

- Collaborate with sales, customer support, global product management, and other departments to align marketing efforts with business objectives.
- Communicate marketing plans, strategies, and results to senior management and stakeholders.
- Build and maintain strong relationships with key industry influencers, partners, and customers as well as European Press.

What you need to succeed:

- Bachelor’s degree in Marketing, Business Administration, or a related field / And/or Degree in Electronics / Electromaechanical Engineering.
- Experience of selling with the T&M industry or technical related industry would be beneficial but not a must.
- Experience in the Test & Measurement industry.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong understanding of digital marketing, lead generation, and demand generation techniques.
- Excellent leadership, communication, and interpersonal skills.
- Ability to analyze market data, identify trends, and make data-driven decisions.
- Experience managing marketing budgets and resources effectively.
- Willingness to travel as needed within Europe and internationally.

Desired Skills:

- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Knowledge of SEO, SEM, and web analytics tools (e.g., Google Analytics).
- Strong project management skills and the ability to handle multiple projects simultaneously.
- Creative thinking and problem-solving abilities

What will you get in return:

- Holiday entitlement 25 days + 6 additional collective days of leave (ADV)
- Pension scheme
- Collective Accident Insurance
- Travel Allowance
- 8% Holiday Allowance paid in May
- Guaranteed bonus 5% based on yearly gross salary
- International learning and development program
- Laptop and phone
- Home Office policy
- Company car

Not just a job, but a career

Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team
Our 18,00

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