Strategic Marketing Manager
6 dagen geleden
At Nouryon, our global team of Changemakers takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society's needs – today and in the future.
We are looking for team members who bring ideas forward, champion others and work together to do better. Does that sound like you?
About the job:
The purpose of this role is to leverage our collective understanding of industry drivers along with Nouryon's capabilities to develop a compelling vision for the future of Nouryon's business in the Institutional and Industrial Cleaning market. This includes the identification of needs, the establishment of goals along with the plan to meet them. Further, the role co-owns the innovation portfolio with their R&D counterpart and is the leading provider of marketing and business support for our R&D investments. This is an onsite position and can be located at any of the following locations: Amersfoort (the Netherlands) or Radnor, PA; Houston, TX; Bridgewater, NJ; or Chicago, IL.
In your future role as Global Strategic Marketing Manager-Cleaning, you will be responsible for:
The development and rollout of a compelling, global strategic marketing plan for the global Institutional & Industrial Cleaning market Ensuring the regional marketing plans align with the global strategy and are clear and actionable. Developing and maintaining a robust innovation project portfolio including working with their R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions in the organization. Supporting innovation efforts by directly or indirectly providing and updating the business case and launch plan for projects in the portfolio. Monitoring competitive, customer and market developments and adjusting strategic initiatives accordingly in a timely fashion Leading a global cross-functional team (MMT) that shares regional market insights, leverages successes and learnings and ensures overall alignment. Interact and build relationships with participants across the value chain to understand issues in order to gain insights and identify opportunities Serve as an informal global ambassador of Nouryon's values, behaviors and company brand. Partner and liaise with relevant industry consortiums. Supporting on-going mergers and acquisitions activities. Conducting market research and competitive analysis. Developing value propositions and go-to-market strategies for new and existing applications Developing and refine business cases for innovation projects including concept statement development, addressable market definition, and building an economic model. Developing thorough launch packages for new products including promotional materials, establishing availability of samples, and price guidelines. Attending trade shows and industry conferences and serve as a company representative for select interviews and presentations. Providing input to marketing communications team on promotional tools and activities.We believe you bring:
Bachelor's degree, preferably in Marketing (MBA candidates encouraged to apply) 5-10 years of relevant segment/marketing experience Extensive knowledge of the Institutional & Industrial Cleaning market is preferred Experience in sales is preferred Fluency in English is required, and skills in other relevant languages a plus Experience in the chemicals industry Comfortable working across global cultures Communication and interpersonal skills, listening, writing, verbal, influencing, entrepreneurship, result-oriented, negotiation, proven problem-solving abilities, and strong business acumen Project management capabilities and skillsGood to know:
This is a permanent position on a full-time basis
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