Brand Manager First Diet

2 weken geleden

Rijswijk, Nederland Danone Voltijd

About the job
Based on a thorough understanding of the consumer, the brand, its market and competition, you co-develop a strategy and action plan to achieve the agreed objectives in terms of volumes, market share and profitability for the First Diet brand, Olvarit.

Your main responsibilities will be the following:

- Together with the Sr Brand Manager First Diet develop the overall brand strategy.
- Support the Sr Brand Manager in identifying the key growth opportunities for the First Diet category.
- Develop & execute plans to reach and engage parents with the Olvarit brand.
- Ensure an agreed plan for execution in the most appropriate channels within time and budget and continuously monitor the performance.
- Drive and execute the full brand marketing mix as per defined activity.
- Actively look for business opportunities Process & Projects.
- Supporting the brand strategy development.
- Co-development and execution of the annual brand plans.

Next to the main responsibilities, you will be involved in project like:

- Financial & performance tracking of the business/brand & looking for improvements/opportunities.
- Development of promotion plans & execution.
- Development & execution communication plan.

The Key KPIs are:

- Net Sales & Volume/Mix Growth;
- Market Share evolution/increase;
- Brand Image & Loyalty;
- Consumer satisfaction and engagement.

About you
This is a role for someone who is willing to pull up his/her sleeves to tackle the current brand challenges. If you are looking for a job that is focused on delivering a turnaround & co-building the future of a brand, then this one is for you. We need someone who shows great energy, passion, enthusiasm, and commitment to make things happen and isn’t afraid to manage projects end-to-end. But overall, someone with an open & creative mindset, out-of-the box thinking capability and opportunistic “can do” behavior. Be innovative and entrepreneurial and the impact you could make might amaze you.

Due to the cross-functional connections and collaboration, you will be exposed to functional capabilities beyond marketing enriching your overall skill set and setting a strong base for future career opportunities. Close collaboration with the global team and other CBU peers adds an international touch to the role.
- Brand management experience in the FMCG market, experience on endorser branding is preference
- Experience in market/media planning and promotional strategy development including consumer communication campaigns, market research, social media & influencer management
- Strong interpersonal skills, ability to work with cross-functional teams & to communicate effectively at different organizational levels
- Pro-active, decision making orientated and able to quickly react to a changing environment
- Strong analytical and presentation skills with a good level of “out-of-the-box” & innovative thinking skills
- Experience in product planning and forecasting
- Have a good balance between strategic thinking and hands-on execution
- Project management capabilities

About us
We’re proud to be a B-Corp certified company. That means we meet the highest verified standards of social and environmental performance, transparency, and accountability in everything we do.

We’re committed to building a diverse and inclusive team. As an Equal Opportunities Employer, we base our hiring decisions on merit, job requirements and business needs.*

It’s an exciting time to join Danone You’ll be joining at a momentum in cycles & procurement journey where you can make a huge impact on our Benelux business. And the best part? You’ll be supported to grow an impactful career that you can be proud of. Together, we’ll build a healthier world.

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension and great discounts on health insurance and Danone products. We understand the importance of flexibility and offer 30 days of annual leave (with the opportunity to purchase more) and a hybrid working environment, where you can work either from home or from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk.
- all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

LI-NL #LI-HYBRID

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    About the job Based on a thorough understanding of the consumer, the brand, its market and competition, you co-develop a strategy and action plan to achieve the agreed objectives in terms of volumes, market share and profitability for the First Diet brand, Olvarit.Your main responsibilities will be the following:Together with the Sr Brand Manager First Diet...

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