Global Marketing Operations Manager

6 maanden geleden

Amsterdam Zuid, Nederland ACT Group Voltijd

**About the role**

The Global Marketing Operations Manager will spearhead comprehensive planning efforts to modernize our capabilities with a core focus on driving growth. This role is instrumental in enabling Marketing to deliver highly personalized, relevant, and brand-centric marketing programs to our audiences.

**What you'll do**
- Marketing Strategy Alignment: Work closely with the Corporate Marketing teams and Field Marketing teams to understand overarching business & marketing goals and develop strategies that align marketing operations to meet these objectives.
- Operational Efficiency: Identify and streamline marketing workflows, processes, and systems to enhance efficiency and improve results.
- Marketing Technology Management: Oversee and manage marketing automation tools, CRM systems, analytics platforms, and other marketing technologies, Plus evaluate, recommend, and implement new tools.
- Data Analysis and Reporting: Drive data-driven decision-making by analysing marketing data, generating insights, and producing regular reports on marketing KPIs.
- Lead Management and Optimization: Develop and maintain lead management processes, ensuring proper lead routing, scoring, and nurturing to maximize conversion rates and increase marketing-influenced pipeline.
- Campaign Assistance: Collaborate with team members to build highly targeted lists and segments for campaigns. Assist with the accurate and timely set-up of campaigns and landing pages.
- Collaboration and Communication: Foster strong cross-functional relationships with operations, sales, finance, and other relevant departments.
- Budget Management: Manage marketing operations budget, monitor expenses, and optimize spending to achieve maximum ROI on marketing initiatives.

**Who you are**
- Extensive experience in marketing operations, preferably in the B2B software industry - Experience with SaaS products and/or solution selling is desirable.
- Strong analytical skills with the ability to interpret data, identify trends, and provide practical insights.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Meticulous approach and strong problem-solving skills.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional, international teams.
- Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities.

**What we offer**
- Being part of an ambitious team of dynamic professionals.
- Innovative environment where personal and professional development is key.
- Competitive salary, bonus scheme and pension.
- Exciting quarterly target incentives.
- NS Business Card (when applicable).
- 25 vacation days.
- Sports and other fun team events.

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