Pr, Influencer

1 maand geleden

Amsterdam, Nederland Beiersdorf NV (Netherlands) Voltijd

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, NIVEA Men, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

**Your Tasks**:
As a key player in the Benelux Marketing team, you’ll report to the Head of Media & Consumer Journey BNL while coordinating closely with the Head of Marketing BNL. Your primary responsibility is defining and executing the engagement strategy for NIVEA and Labello in the Netherlands, covering PR, influencer partnerships, Masterbrand campaigns, and activations with both digital and offline media components. This role focuses on both strategic planning and hands-on execution, working closely with teams and agencies to elevate our brand presence. You will also collaborate with the BE Media & Consumer Journey Manager to maximize shared insights and efficiencies.

**Responsibilities**:
Define the overall Engagement Strategy for NL in collaboration with Head of Marketing & Head of Media & Consumer Journey and in line with EUNA recommendation & guidelines.
- Develop Engagement Strategy; Collaborate with the Heads of Marketing and Media & Consumer Journey to shape an engagement plan aligned with EUNA’s guidelines, incorporating market insights and competitive analysis.
- Agency Management; Direct and steer agency activities with clear briefs and goals.
- Recommend a comprehensive engagement approach covering PR, influencer marketing, Masterbrand (D&I), with defined KPIs, budgets, and action steps.
- Oversee Masterbrand campaigns (e.g., Diversity, CSR), while taking the lead on category activations and influencer initiatives as required.
- Execute Campaigns and Action Plans: Partner with Brand Managers to ensure flawless execution of engagement strategies, including special influencer campaigns.
- Keep dashboards and reports up to date, monitor results, and adjust plans as necessary. Stay informed on digital and influencer trends, documenting best practices for future campaigns.
- Agency and Budget Management: Serve as the primary contact for PR and influencer agencies, overseeing contracts, performance evaluations, and budget tracking (e.g., BASE).
- Corporate Branding & Compliance: Ensure brand alignment with Beiersdorf’s global identity and values across all communications, internally and externally.

**Your Profile**:

- Bachelor’s or Master’s degree in Marketing, Digital, or Business preferred.
- 5+ years in a relevant marketing or digital role, with strong expertise in PR and influencer marketing.
- Up-to-date with the latest trends in PR and digital, both locally and internationally.
- Experienced with Influencer Marketing, skilled in both content creation and contract negotiations with influencers.
- Have a creative edge, able to evaluate, challenge, and develop compelling marketing concepts.
- Fluent in English and Dutch, both written and spoken.
- Leadership and Team Skills: Confident, assertive, and a strong listener who can build consensus effectively.
- Simplicity & Agility: Able to streamline processes and drive quick, effective action within a complex environment.
- Proactive and Curious: A forward-thinker who spots opportunities early and isn’t afraid to pivot or propose new approaches for optimal results.

**Additional information**:
**Got Exited?

  • Pr & Influencer Marketing Manager

    6 maanden geleden

    Amsterdam, Nederland Ace & Tate Voltijd

    **Company Description** Hi there, potential colleague! Join us in our mission to become a driver of positive change in the eyewear industry. Get ready to make a real impact in a** certified B Corp **as our new** PR & Influencer Marketing Manager. **This position is available **immediately** in our **HQ in Amsterdam **reporting to the Head of Brand Marketing...

  • Global Influencer

    6 maanden geleden

    Amsterdam, Nederland Coty Voltijd

    GLOBAL INFLUENCER & PR MANAGER – ADIDAS Location: Amsterdam. Coty is further building our global advocacy team in which you will play a crucial role as Global Influencer & PR manager for Adidas. Together with your passionate colleagues from all over the world, you will work on driving engagement and consideration of the adidas brand through...

  • Pr & Influencer Marketing (Dutch Speaking)

    2 maanden geleden

    Amsterdam, Nederland SimplyPR Voltijd

    We're looking for an enthusiastic intern to join our team from January/February to June/July (2025). You have a strong affinity for (social) media and are interested in working with influencers. You can work independently, are ambitious, creative, and function well in a team. Flexibility is one of your strengths. Ideally, you have some knowledge of online...

  • Internship PR

    3 maanden geleden

    Amsterdam, Nederland Harman International Voltijd

    Location: - Amsterdam - Amsterdam, Netherlands - Job Family: - General & Administration - Worker Type Reference: - Intern (Fixed Term) (Trainee) - Intern - Pay Rate Type: - Salary - JOB ID: - R-38689-2024 **Description & Requirements**: **_Do you want to work for some of the world’s leading audio brands? Become a part of the HARMAN team and get to...

  • Influencer Marketing Intern

    6 maanden geleden

    Amsterdam, Nederland Body & Fit Voltijd

    At Body&Fit we're looking for a Influencer Marketing Intern to join our team. Full-time - Amsterdam, The Netherlands **Who We Are**: We are Body&Fit, a sports nutrition brand catering to individuals striving for long-term performance across various sports, body types, and age groups. With a history dating back to 1995, we take pride in our position as a...

  • Medior PR Adviseur

    6 maanden geleden

    Amsterdam, Nederland Het PR Bureau Voltijd

    Medior PR Adviseur - Food Drinks & Hospitality Share job Solliciteer nu **Medior PR Adviseur - Food Drinks & Hospitality**: Ben jij een echte foodie en houd je je het liefste de hele dag bezig met alles dat met eten, drinken en horeca te maken heeft? Word jij blij wanneer er nieuwe producten worden gelanceerd en weet je als geen ander hoe je journalisten...

  • Global Influencer

    3 weken geleden

    Amsterdam, Noord-Holland, Nederland Coty Voltijd

    Unlock a Challenging Role at CotyCoty is seeking an experienced Global Influencer & Brand Ambassador to drive engagement and consideration of the adidas brand through influencer-led campaigns.This role involves developing and executing integrated creative influencer, PR and digital ideas across multiple markets, cultures and social platforms as part of an...

  • Pr & Communication Intern

    2 maanden geleden

    Amsterdam, Nederland The Social Hub Voltijd

    Are you an enthusiastic university (of applied sciences) student with an affinity for PR and do you have strong analytical capabilities? Then this is something for you! **Your mission, should you choose to accept it** You will be part of the Experience Hub at HQ, the team where we build the magic! Our objective is to deliver a high-level brand experience...

  • Pr Coordinator

    3 maanden geleden

    Amsterdam, Nederland Pulitzer Amsterdam Voltijd

    At Pulitzer Amsterdam we are true storytellers and you only have to step inside to know why! It is the home of 223 unique guest rooms, the timeless Pulitzer’s Bar, café Pulitzer Garden and the modern-Dutch restaurant Jansz., all with stories we can’t help but share. The beating heart of Pulitzer Amsterdam is its team: motivated, passionate and genuine...

  • Pr & Partnerships Internship

    3 weken geleden

    Amsterdam, Nederland ARMA Voltijd

    PR & Partnerships Internship Internship PR and Partnerships opportunity at ARMA and STUDIO AR Do you have a passion for branding, marketing, and fashion? Are you curious about the world of influencer marketing and an active user on social media? ARMA is looking for a highly motivated PR & Partnerships Intern for our brands ARMA and Studio AR, starting from...

  • Intern Pr

    1 maand geleden

    Amsterdam, Nederland G-Star Raw Voltijd

    **We Are Denim Heads.** We love denim. Live and breathe it. It’s in our DNA. At G-STAR we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious, and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by...

  • Pr & Brand Activation Manager (Fulltime 40 Uur)

    18 uur geleden

    Amsterdam, Nederland Dstrezzed Voltijd

    Het is 2010 en de wereld van de detailhandel is van koers veranderd door de fast fashion monobrands. Na meer dan twintig jaar ervaring in de modebranche ziet Eric Aarden dat onafhankelijke winkeliers het moeilijk hebben en niet met het tijd mee kunnen. Hij ziet een gat in de markt waar hij een goed product met een betere marge kan creëren en daarmee de...

  • Intern Pr

    6 maanden geleden

    Amsterdam, Nederland G-Star Raw Voltijd

    **We Are Denim Heads.** We love denim. Live and breathe it. It’s in our DNA. At G-Star, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by...

  • Pr & Social Media Intern

    4 weken geleden

    Amsterdam, Nederland O My Bag Voltijd

    Hi there! Are you ready to start on a journey with a purpose? At O My Bag, we're on a mission to make a positive difference in the world, one bag at a time. Our office is a hub of ambition, creativity, and fun, and we're looking for a PR & Social Media intern who shares our passion and fits right into our upbeat and friendly atmosphere. **Your main...

  • Pr Manager

    6 maanden geleden

    Amsterdam, Nederland Viktor & Rolf Voltijd

    **PR Manager**: Viktor&Rolf is the avant-garde ultra-luxury fashion house founded by fashion artists Viktor Horsting and Rolf Snoeren in 1993. Widely recognized and respected for its provocative haute couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to...

  • Marketing, Communicatie

    2 maanden geleden

    Amsterdam Zuid, Nederland Marie-Stella-Maris Voltijd

    **Locatie: Amsterdam**: **Over Marie-Stella-Maris**: Marie-Stella-Maris is een Nederlandse sociale onderneming in de scale-up fase. Met de verkoop van natuurlijk mineraalwater, natuurlijke body care en luxe huisparfums dragen we actief bij aan duurzame waterprojecten. Duurzaamheid, esthetiek en sociale rechtvaardigheid zijn belangrijke kernwaarden voor ons....

  • Pr & Marketing Executive

    1 week geleden

    Amsterdam, Nederland PPHE Hotel Group Voltijd

    **Department**: Marketing **Job Level**:Team Leader **Job Type**:Full Time **Hours per week**:38 **Job Reference**:REQ12466 **Date Posted**:6 December Ready to get creative? PPHE Hotel Group could be perfect for you. Every day we create valuable memories for our guests and stakeholders - across our international portfolio of prime hospitality real...

  • Pr & Marketing Executive

    4 weken geleden

    Amsterdam, Nederland PPHE Hotel Group Voltijd

    **Department**: Marketing **Job Level**:Team Leader **Job Type**:Full Time **Hours per week**:38 **Job Reference**:REQ12349 **Date Posted**:15 November Ready to get creative? PPHE Hotel Group could be perfect for you. Every day we create valuable memories for our guests and stakeholders - across our international portfolio of prime hospitality real...

  • PR & Marketing Executive

    4 weken geleden

    Amsterdam, Noord-Holland, Nederland Park Plaza Victoria Amsterdam Voltijd

    Ready to get creative? PPHE Hotel Group could be perfect for you. Every day we create valuable memories for our guests and stakeholders - across our international portfolio of prime hospitality real estate, encompassing iconic hotels, seaside resorts, glamping and campsites, destination restaurants, buzzing bars and more! And driving it all, behind the...

  • PR & Marketing Executive

    1 maand geleden

    Amsterdam, Nederland Park Plaza Victoria Amsterdam Voltijd

    Ready to get creative? PPHE Hotel Group could be perfect for you. Every day we create valuable memories for our guests and stakeholders - across our international portfolio of prime hospitality real estate, encompassing iconic hotels, seaside resorts, glamping and campsites, destination restaurants, buzzing bars and more! And driving it all, behind the...